CGs, get a chance to win a photo shoot with
Anne Curtis that will be featured in Cosmopolitan magazine!

Step 1: Take a selfie and make sure your healthy and bright smile is seen!

Step 2: Answer the question “How does your brighter smile make you more confident?” and other required information

Cosmo PH presents BE THE NEXT SMILEBRITY! campaign. It is a campaign that launches LISTERINE®’s newest variant, Healthy White, which contains lemon & salt and is clinically proven to give you naturally whiter teeth in 2 weeks. It reduces and prevents tough stains on teeth from forming so you can feel confident to enjoy your favorite coffee, tea or wine!

  1. Who can join the promo?
    1. The BE THE NEXT SMILEBRITY! powered by COSMO PH is open to all Filipino female aged 21 to 35 years old and residing in the Philippines.
    2. Employees of Summit Media, Johnson & Johnson Philippines Inc. (regular or contracted), J. Walter Thompson Philippines, IPG Mediabrands, its Advertising and PR agencies, tenants, participating sponsors and suppliers, including their relatives up to the second degree of consanguinity or affinity are disqualified from joining the promotion.
    3. By joining and participating BE THE NEXT SMILEBRITY! powered by COSMO PH, participant agrees to and acknowledges that:
      1. They have read and understood, and unconditionally agree to comply with and abide by the Terms and Conditions of the Contest and the Contest Mechanics. The decisions of the Company for all matters relating to the Contest shall be final and binding in all respects.
      2. Prizes are neither convertible to cash nor transferable.
      3. All personal details submitted for each participant must be accurate and complete and are subject to provision of proof upon request by the Company. Any inaccurate or incomplete information found in the submissions will result in the disqualification of the participant from the contest. Any prizes issued in the name of the disqualified participant shall be retracted. All information provided in the registration will be used solely for contacting participants for this specific promotion and will not be disclosed to other individuals or organizations not in conjunction with this promotion.
      4. Organizer is not responsible for any incorrect or inaccurate information submitted by the participants, and assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, destruction, virus or otherwise.
      5. Each participant hereby agrees that by joining the contest, the organizers will not shoulder participant’s accommodation and transportation to Metro Manila if the participant wins the contest.
      6. Each participant hereby agrees to be bound by the Terms and Conditions and Contest Mechanics and/or by any subsequent revisions thereof. By entering the promo, each participant consents to the information they submit with their entry being entered into a database and the organizer may use this information to contact the participant with exclusive offers and updates without any reference, payment or other compensation to the participant.
    4. Promo period is from August 1, 2017-August 31, 2017.
  2. How to join?
    1. To join the promo, participants must do the following:
      1. Go to
      2. Fill-in required information
        1. Full Name
        2. Birthday
        3. Mobile Number
        4. Email
        5. Address
      3. Post a ‘smiling with teeth’ selfie
      4. Write a caption answering the question “How does your brighter smile make you more confident?”
      5. Image should be uploaded in the COSMO PH website/page (
        1. Image file uploaded should not exceed 1MB.
    2. One submission is considered one entry. Participant can only send one entry and can only win once.
    3. Submission of photos and registration is free of charge.
    4. Submitted photos will go under review prior to being posted in the Be The Next Smilebrity microsite.
    5. Deadline of entries will be on August 31, 2017, 11:59pm.
    6. Organizer will not be responsible for any entries submitted but not posted due to any reason whatsoever. Only eligible entries received and qualified by the organizer during the contest period will be included in the gallery page selection. An email confirmation will be sent to the participant’s registered email address once a successful entry has been completed.
    7. By submitting a photo entry, the participant declares that she is the owner of the entry and that she has the intellectual property right or license over the entry. If posted, the photo will be available to page users and maybe available to the public, so please do not include any personal information in it. The participant also gives COSMOPOLITAN Philippines & LISTERINE® full permission to use the said photo for publicity and corporate information purposes in various media such as print, radio, TV, Internet and other multimedia outlets without additional compensation. By participating in the promo, the participant also warrants that he/she has agreed to the rules, mechanics, terms and conditions. By submitting a photo, you acknowledge that you have reviewed and agree to our Privacy Policy and the terms set forth above.
    8. Organizers are not responsible for late, lost, illegible or incomplete entries. They do not warrant uninterrupted access to the promo by reason of, but not limited to, technical malfunction, misdirected transmissions or failures, internet access problems, etc.
    9. Photos sent must not contain inappropriate content, including but not limited to:
      1. Obscene, pornographic, or sexually-explicit content or information.
      2. Materials which contain information that possess a risk to the health and safety of others.
      3. Materials which show strong support or opposition to any political or religious group or person
      4. Content that is considered offensive to the users, such as those that encourage the commission of an illegal, immoral or threatening activity, promote harassment, racism, hatred or discrimination against any group or individual, or provide information which you know are false, misleading, or harmful to any group or individual.
      5. Materials which infringe upon the right of any third party, including copyright, publication right, or any other intellectual property or proprietary right, or those which promote the infringement of any party’s intellectual property rights such as providing or advocating the use of pirated images, or providing link to sites which provide them.
  3. Determination of winner
    1. A panel of judges composed of representatives from COSMPOLITAN Philippines, Johnson & Johnson (Philippines), Inc., UM Philippines, Inc., J. Walter Thompson Philippines, and celebrity endorser Anne Curtis and management will choose the winner based on the following criteria:
      1. 25% Physical Appearance (Has a great smile)
      2. 25% Fit with Brand
      3. 25% Confidence in projecting self on camera / taking selfie
      4. 25% Creativity
    2. On the grand judging, the panel of judges will determine one winner in the presence of an FDA representative.
    3. The grand judging will be held on September 4, 2017 at 7th Floor Robinsons Cybergate Tower 3 Robinsons Pioneer Complex, Pioneer St. Mandaluyong City
  4. Prizes:
    1. A photoshoot and Cosmo magazine advertorial spread with Anne Curtis.
    2. A Johnson & Johnson Gift pack worth PHP 5,000
  5. Notifying Winner:
    1. Winning participant will be notified via email and/or call on September 5, 2017, next working day after the grand judging
    2. Winning participant should be present on the photoshoot. Date/s to be announced any time from September 5, 2017 to October 31, 2017. If the winner is not available or declines notification of award, the award will be transferred to the next person from the finalists.
    3. The winner has sixty (60) days from receipt of notification to confirm. If winner has not confirmed after the said period, the prize will be forfeited in favor of JJPI.
    4. Subject to her consent, the winner shall be featured in any and all publicity materials of COSMOPOLITAN Philippines and Johnson & Johnson Philippines Inc.
    5. By entering the promo, the participant hereby warrants that the participant is entitled to release, publish, exhibit in any media in any mode and that such activity does not infringe any third person's copyright or other rights in any work or materials and participant agrees to indemnity and keep indemnified the organizer harmless against any action claim proceedings loss damage expenses which the organizer may suffer or pay out or spend by reason of any claim proceedings action in respect of any infringement of the copyright or other rights under law of any third person.
    6. Selected winner shall sign such documents/releases as may be required by the organizer.
    7. The final winner may be required to sign such further documents as may be considered necessary by organizer and/or organizer’s advertising agency.
    8. The contest mechanics and terms and conditions are governed by the laws of the Philippines. Any dispute shall be subject to the exclusive jurisdiction of the courts in Metro Manila.
Per DOF-FDA CCRR Permit No. 568 s. 2017