There's nothing ruder than ignoring your SO for a phone call. But it seems no one told this mobile-happy basketball fan.
This video shows the 'kiss cam' (that's a camera that scans the crowd for couples, who then have to kiss when it focuses on them, FYI) in action at a basketball game between the Chicago Bulls and the Boston Celtics.
But one guy is shown ignoring his girlfriend for a phone call when she tries to tell him they're on screen. The camera pans away but when it revisits them he's giving her the brush-off once again.
Finally, when the camera returns for a third time, the woman loses her temper when her boyfriend STILL won't listen to what she's saying. But this time team mascot Benny the Bull tips the man's drink over him and runs away with his girlfriend in his arms, to the delight of the crowd.
Little did this guy know that his rudeness would be enjoyed more than two and half million times on Youtube... Awk.
This article originally appeared on Cosmopolitan.co.uk. Minor edits have been made by the Cosmo.ph editors.