Phil Younghusband & Georgina Wilson Topbill A Sweet New Campaign

A luxury ice cream brand nabs your fave celebs as their first brand ambassadors. See what happened at the launch and enjoy loads of Phil eye candy!
by CJ de los Santos
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Ice cream has been part of really special moments in our lives. Think of that time your parents brought home ice cream to celebrate your birthday. Reminisce the first cup you shared with the hot guy who become your long-time boyfriend. Recall how your barkada took you to an ice cream shop to cheer you up on a bad day. Everyone turns to ice cream to mark good times and cushion the bad. Even models and your fave stars allow themselves this indulgence, despite having to watch their figure!

Football star and Cosmo Centerfold Phil Younghusband and former Cosmo cover girl, model/VJ Georgina Wilson are among the celebs who do not miss the chance to enjoy ice cream as their reward for their hard work. Though both stars are known to have excellent physiques, they still allow themselves to indulge in their favorite dessert. One of the brands they've loved since they were little was Haagen Dazs, so it was like coming full circle when the brand recently got them as their first brand ambassadors here in the Philippines, for the new campaign entitled "Anticipated Like No Other" (you can view behind-the-scenes photos from the campaign photo shoot here!).

Haagen Dazs introduced them at the press conference in Salon de Ning at Peninsula Manila, hosted by Cosmo contributor Bianca Valerio, who's a Haagen Dazs lover herself. The new campaign is about stressing the importance of keeping small traditions—like going out for a scoop with family and friends—alive. As Georgina says, "Anticipation is a huge part of getting the most out of an experience. With the kind of grueling schedule I have, I think I'm entitled to little luxuries once in a while."

Aside from a Q&A with the gorgeous new ambassadors, the event also featured a unique fashion show that fused indulgent treats with art and fashion. Models came out wearing designs by Sassa Jimenez that were inspired by Haagen Dazs flavors. Afterwards, they settled into different areas of the venue to act out live scenarios of how to best enjoy the ice cream: at a girls' night out, on a romantic evening with your beau, or even in a quiet moment all on your own.


Launch the gallery to see photos of Phil and Georgina at the Haagen Dazs campaign launch.

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