This Travel Website Just Made A Bold Move Against Animal Cruelty

And we couldn’t be more impressed!
by Ysa Singson
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Popular travel site TripAdvisor, together with its booking service, Viator, recently announced that they will no longer be selling tickets to animal attractions where tourists get up-close and personal with wild and endangered animals.

If you’re not sure what we’re talking about, these include “elephant rides, swimming-with-dolphin experiences, and the petting of endangered species like tigers.”

In collaboration with People for the Ethical Treatment of Animals (PETA), Association of Zoos and Aquariums (AZA), and Global Wildlife Conservation (GWC), TripAdvisor conducted a six-month research on the conditions of animals held in captivity.

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In response to how the concerns of other animal groups weren’t fully addressed, TripAdvisor chief marketing officer Barbara Messing said, “There are some areas that I think every one of these groups we spoke with would agree on, and there are some that are not universally agreed upon. We just had to, at the end of the day, come to our own conclusions internally about what makes sense for us and what we thought reflected the totality of what we learned from the groups.”

Early next year, TripAdvisor will also be launching a wildlife-tourism education portal to help travelers make more informed and thoughtful decisions when it comes to visiting tourist attractions.

We’re so excited! 

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