Divine Lee And Other Celebs Spotted At A Vodka Book Launch

A popular vodka brand has quite an interesting history, particularly marketing-wise. They documented it in a limited edition coffee table book launched at a hip party.
Posted on February 3, 2012 07:00 am by Camille S. Santiago, Cosmo.ph College Correspondent

We're bombarded with advertisements wherever we go, wherever we look. But, some of them do stand out for their creativity and how artfully clever they were done. ABSOLUT Vodka, in particular, is a big fan of art, as seen in their ad campaigns. They're known to stray from mainstream concepts (a model simply holding a bottle just won't do). They have been commissioning famous and pioneering artists for their marketing campaigns for 30 years now and have created over 1,500 remarkable and interesting ads.

400 of those ads were compiled into one limited edition book called ABSOLUT Legacy, which is not exactly available to the public: Only 60 copies were distributed in the Philippines. Some of the lucky few who were able to get their hands on this coffee table book were the celebs and media invited to the ABSOLUT Legacy book launch at Marriott Hotel. Divine Lee and Azkals' Mark McMahon were among the celebs we spotted at the vodka party.

See snapshots from the event when you launch the gallery.

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