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ICYMI: People Are Pretty Pissed At Kendall Jenner's New Ads

Fans are boycotting the brand.
PHOTO: Adidas

Well, this is awkward.

Adidas is currently facing a whole heap of backlash on Instagram and Twitter after unveiling Kendall Jenner's newest ad for the sportswear brand.

While this is no Pepsi fiasco, people are calling out Adidias Originals for using a model, rather than an athlete, as the face of its brand.

Of course, this is nothing newhello Gigi Hadid for Reebok and Kylie Jenner for Pumabut it seems that there is something about these particular ads that have really pissed people off.

Adidas first posted a short clip of the ad to Instagram last week, which shows Kendall lying in a perspex box saying "I did what I had to do. I faced it all, and I stood tall. I did it my way."


And later, Kendall shared another clip from the campaign:

And that's when the criticism started rolling in.

Some just found the whole "Originals" concept a little, well, lost.

But not everyone found the ad offensive. Fans leapt to Kendall's defense to compliment her on the new ad, with some explaining that Adidas Originals has never been a brand just for athletes.

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This article originally appeared on Cosmopolitan.com/uk. Minor edits have been made by the Cosmo.ph editors.