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We Just Discovered Kendall Jenner's Favorite Online Store And We Are Obsessed

It's owned by fashion blogger Rumi Neely.
PHOTO: TNYF/WENN.com
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Especially created “for girls that get it,” Are You Am I (AYAI) is a Los Angeles-based online store founded by the style blogger behind Fashiontoast, Rumi Neely. True to her personal style, the brand caters to classy hubaderas with “an uncompromised, California-flavored take on the perfect wardrobe.” And its regular customer? Kendall Jenner, no biggie.

The 20-year-old model and reality TV star gets her regular supply of OOTD staples from AYAI, which includes bras, slip dresses, baby tees, velvet chokers, et al. Simply put, it’s already taking over Kendall’s closet—and we are obsessed with the brand’s delightfully easygoing aesthetic!


FYI, Kendall isn’t the only celebrity in town who just can’t seem to get enough of AYAI’s thoughtfully done basics. Supermodels and influencers alike are also going gaga over its naturally cool and effortlessly sexy approach to fashion.

Check out the other celebs we’ve spotted:

Nicole Warne of Gary Pepper Girl

Chiara Ferragni of The Blonde Salad

Bella Hadid

Stella Maxwell

Chanel Iman

Jenna Dewan Tatum

Hailey Baldwin

Taylor Hill

AYAI already ships internationally to over 50 countries, but sadly, Philippines is not yet one of them. Guess we'll just have to keep our fingers crossed!

This story originally appeared on Preview.ph.

* Minor edits have been made by the Cosmo.ph editors.