YouTube's Partner Program (YPP) started five years ago, and it completely changed the game. Content creators uploaded videos and made a lot of money. In fact, for some, this program isn't just a side hustle; it's their full-time job. While this opened doors for creatives all over the world, it also made them vulnerable to having their content stolen.
That's why YouTube decided to introduce a new rule to their partner program. According to The Verge, "Creators won't be able to turn on monetization until they hit 10,000 lifetime views on their channel. YouTube believes that this threshold will give them a chance to gather enough information on a channel to know if it's legit. And it won't be so high as to discourage new independent creators from signing up for the service."
YouTube's VP of product management Ariel Bardin announced, "If everything looks good, we'll bring this channel into YPP and begin serving ads against their content. Together, these new thresholds will help ensure revenue only flows to creators who are playing by the rules."
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