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Celeb-Watching At The Nooka Watch Party

Metro society's hippest were present at the launch of these cute, statement-making timepieces. View them in our gallery.

You know how some of the greatest innovations come from seemingly unexpected roots? Artist-designer Matthew Waldman's Nooka timepieces' history will tell you as much, but hearing it can still bring tingles. These watches are so unique, you'd be amazed to learn they were concocted from napkin sketches.

Just a brief background: In creator Waldman's younger years, he was dissatisfied with time display being limited to hands and digits. But even if you call Nooka a product of Waldman's discontentment and boredom, you have to admit it successfully reinvented the experience of time-checking through its uniquely abstract dots and bars.

A huge hit in New York and Osaka, Nooka celebrated its presence in the Pinoy fashion scene with an exclusive party at The Fort's posh resto The Establishment. Spotted at the event are some of metro society's hippest personalities, such as Divine Lee, Mark Villar, Tim Yap, Vina Morales, Donita Rose, Claudine Trillo, and Joey Mead, among others. See them all by clicking on the gallery button below.

Want to learn more about Nooka? Visit www.nooka.com or Rafael Jewellery in Edsa Shangri-La Mall, My Diamond stores in Gateway and Glorietta 4, and My Tempo in SM North Edsa and Robinsons Place Ermita.

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