H&M Will Start Making Clothes Out Of Poop

Because #PoopMatters.
by Rachel Torgerson
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Eco-friendly fashion just got a little stinkier. As part of a plan to be 100 percent sustainable by 2040, H&M has invested in a wide variety of inventive products that are more environmentally conscious, including "poop fabric." YEAH, POOP. Gross, right?!

But apparently, "poop fabric" is a soft and sturdy material that's made of cow manure. Don't worry, it won't ~ACTUALLY~ smell. Basically it takes cellulose found in cattle dung and converts it into a hardy fabric, and the most eco-friendly thing about it is that the rest of the poop—the part not used to make clothing—helps fuel the entire creation process. Okay, now it's kinda cool...

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Inventor Jalila Essaidi is actually calling it Mestic, which sounds way less gross, and has already created clothing with it, according to Refinery29. See it in action below!

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This article originally appeared on Cosmopolitan.com. Minor edits have been made by the Cosmo.ph editors.

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