October is Breast Cancer Awareness Month, and as Cosmo chicks, it is our responsibility to do our part in helping fight this dreaded disease plaguing women all over the world. And it doesn't even have to be anything complicated or utterly difficult. It can be as simple, as fun, and as fashionable as buying a pair from this new and fabulously eye-catching collection of feminine styled Levi’s designer denims that hit the shelves this month.
With the belief that “women who stand together stand strong,” Levi’s is supporting a health awareness initiative that is close to women’s hearts: you got it, breast cancer awareness. This is the perfect complement to the recent launch of their new line of custom fit jeans, Levi’s Curve ID, which empowers women with a revolutionary fit system that’s about shape, not size. In this system, there are three distinct body types: Slight Curve, Demi Curve, and Bold Curve, which account for most women’s shapes universally. The Levi’s Breast Cancer campaign features jeans in Demi Curve, a custom fit which is part of the Levi’s Curve ID jeans.
And hey, did we mention that the jeans are irresistibly pretty? The jeans will come with delightful pink detailing, ranging from pink threads to pink Swarovski crystals fantastically and creatively weaved into the denim’s design. They even created fun printed shirts to go with them! The feminine baby tees that are part of the collection will provide a wide array of choices, as it features twelve different designs based on the zodiac signs.
Grab a pair from the Levi’s Breast Cancer collection and dare to be aware! The Levi’s special edition Breast Cancer collection items are already in Levi's stores all over the metro. Levi's is supporting breast cancer awareness in Asia Pacific by donating USD $1 from your purchase of this special edition Breast Cancer Levi's apparel to a local charity dedicated to fight against cancer. Purchase of apparel from this collection also comes with a specially designed Levi’s Breast Cancer campaign tote bag.