When planning an itinerary for Seoul, South Korea, you can always expect favorites like Myeong-dong, Bukchon Hanok Village, N Seoul Tower, and a palace or two to pop up. But for a different experience that's bound to be just as memorable, may we suggest immersing yourself in a fashion exhibit?
This summer, one of our favorite cities in the world is playing host to amazing exhibitions centered around two of the most iconic French fashion houses ever. We're talking, of course, about Louis Vuitton and Chanel, aka designer labels no girl would have any problem recognizing.
Volez Voguez Voyagez – Louis Vuitton
When: June 8 to August 27, 2017
Where: Dongdaemun Design Plaza, Jung-gu, Seoul
How much: Free admission; reserve online at https://lvseoulvvv.co.kr
What to expect: Follow the footsteps of Louis Vuitton's founders, designers, and artisans in this exhibition curated by leading fashion historian Olivier Salliard. See the label's iconic trunks, bags, and clothing on display, all plucked from the archive to take visitors down its 163-year history. Don't miss gems like a trunk painted in Supreme's signature shade of red; up-close demos from skilled craftsmen; and, what might be our favorite, entrance tickets featuring cartoon illustrations of a Louis Vuitton bellhop and Ryan the Lion from Kakao Friends. Oh, and fangirls—Gong Yoo, EXO's Sehun and Suho, and K-Pop star-turned-actress Sulli all graced the exhibit's opening night. ;)
Mademoiselle Privé Seoul
When: June 23 to July 19, 2017
Where: D Museum, Yongsan-gu, Seoul
What to expect: The Daelim Cultural Foundation regularly presents exhibits around photography, contemporary art, and design through its three spaces in Seoul. For a brief period this summer, D Museum captures the story of Chanel's evolution, from its beginnings with Gabrielle Chanel at the helm to Karl Lagerfeld's innovations throughout his career with the brand. Expect an exhibit seeped in history, iconic fashion, and that distinct brand of French sophistication—and enough tweed, quilted bags, and camellias, too, we're sure.
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