This Is What The Letters In H&M Stand For

Impress your friends with this piece of trivia. *wink*
by Laura Capon
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Make yourself comfortable and let us school you in all things H&M.

You see H&M, aka your favorite place for affordable fashion, wasn't always called H&M. When the founder, Erling Persson, opened his first shop in Sweden in 1947, it was simply called Hennes, which is Swedish for "Hers." That's because at the time, Hennes only sold women's clothing.

Stay with me.

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21 years later in 1968, Hennes changed their name after they acquired another brand, Mauritz Widforss, which was a Stockholm-based hunting and fishing equipment retailer... slightly different to women's fashion admittedly.

As well as changing their name to Hennes and Mauritz, Hennes also started selling men's and children's fashion.

But it wasn't until 1974 that Hennes & Mauritz finally became H&M, after they abbreviated their name and rebranded all their shops. 

Class dismissed.

***

This article originally appeared on Cosmopolitan.com/uk. Minor edits have been made by the Cosmo.ph editors. 

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