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Anne Clutz Shares The One Thing You Have To Do Before Starting Your Own Business

PHOTO: Paui Guevarra

Cosmopolitan BEAUTYCON, the biggest beauty and wellness festival in the metro, was held from August 31 to September at the SMX Convention Center. Cosmo girls and boys flocked the venue to shop the coolest brands as well as meet and listen to their favorite celebs and influencers. 

One of the speakers of Day 2 was YouTube vlogger and entrepreneur, Anne Clutz, She's known for her informative makeup tutorials and honest product reviews. Her segment was titled How Being A Content Creator Helped Me Launch My Own Brand.

ICYDK, she has a namesake brand, Anne Clutz Brushes. She released the Ultimate Beginner Brush Set in January of 2018, followed by the Eye Essentials bundle in June of the same year. Both were a huge success and garnered a lot of glowing reviews. (Read our ~*thoughts*~ about Anne Clutz's brushes here!)

According to Anne, she didn't even own a full set of blending tools when she became a content creator because "overwhelming siya" and she didn't know where to start. She was inspired to start her own business when she wanted to film a "makeup brushes for beginners" video to help her loyal viewers and subscribers.


When asked for advice on how one can start her own business, Anne answered: "Just follow your heart. Lagi kasing ganun yung mindset ng tao, eh, mag-iisip ka ng something na kung saan ka yayaman. Dapat follow your heart first—kung saan ka mag-go-grow as a person." Very well said!

Watch Anne's full segment here:

Watch beauty YouTuber Anne Clutz's full segment in Cosmopolitan BEAUTYCON, talking about how she began her namesake makeup brush brand.

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