The 10 Best Filipino Beauty Brands You Need To Check Out


It used to be quite a challenge to get quality makeup from Pinoy beauty brands because there weren't a lot of choices. Now, there are tons of proudly Pinoy brands that have elevated the local beauty industry, with their products that are not only at par with international brands, but also affordable.

If you're coming home to the Philippines for the holidays, take it as an opportunity to revisit familiar brands and make space for new ones in your luggage to take back with you as a little baon and pasalubong for your friends overseas. Below, we listed down the 10 best local beauty brands you can support for a *little* taste of home:

  1. SkinPotions

    You might have seen SkinPotions on your Instagram feeds with their ~*super cute*~ packaging and graphics. It's a proudly Pinoy brand that started in 2013 with a few organic skincare items. Fast forward to almost seven years later, the brand has expanded its line to include makeup items, too!

    SkinPotions' Snowberry Cream Mask has been their bestseller since it was released in 2015. It's an all-in-one cream that fights pimples and lightens hyperpigmentation. It can also be used as a makeup primer to give your skin a smooth matte finish. This facial cream is best used if you have oily and acne-prone skin.

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    SkinPotions Snowberry Cream Mask, P465, Lazada

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  2. Colourette Cosmetics

    If you love multipurpose products and creating monochromatic looks, Colourette is your best bet. The brand began in 2015 and has since then opened up stores, kiosks, and stalls all over the country!

    The brand has a lot of makeup products, but the Colourtints are still their bestsellers. They are oil-based tints that come in two finishes (fresh and matte). They recently debuted new packaging and 10 new shades in their lineup.

    Colourette Colourtint, P299, Lazada

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  3. Cloud Cosmetics

    If you're looking for a local brand that's similar to Glossier, try Cloud Cosmetics! They offer natural, clean, and effective skincare and makeup products that are made with ethically-sourced ingredients from around the world.

    Try out their Minty Matte Stick Rouge if three-way products are your thing. It has the pigment of a matte lipstick with the moisturizing factor of a lip balm, and you can apply it on your lids, cheeks, and lips. It comes in six Pinay-friendly shades.

    Cloud Cosmetics Minty Matte Stick Rouge, P120, BeautyMNL

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  4. Happy Skin

    Jacqe Yuengtian-Gutierrez and Rissa Mananquil-Trillo started Happy Skin in 2013 to address the Pinay's need for skin-friendly and easy-to-use cosmetics. Today, the brand is not only limited to makeup—they also have skin and nail care products!

    If it's your first time buying from Happy Skin, you can't go wrong with their Shut Up & Kiss Me Moisturizing Matte Lippie. It's a lightweight lip crayon with an ultra-matte finish that is non-drying. 

    Happy Skin Shut Up & Kiss Me Moisturizing Matte Lippie, P649, Lazada

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  5. Sunnies Face

    Sunnies' minimalist, cool-girl aesthetic paired with their affordable prices made them a hit with Pinay beauty junkies. Their introductory product in 2018, the Fluffmatte Lipsticks, remain their bestseller. These powder matte lippies come in 15 universally-flattering shades.

    Sunnies Face Fluffmatte, P345, Lazada

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  6. Filipinta Beauty

    Though they are the most ~indie~ brand in this list, Filipinta Beauty impressed us with their makeup products that are inspired by Filipino folklore and culture.

    Their first-ever eyeshadow palette, Diwata, wowed us with its earthy tones and mix of matte and shimmer shades. You can create a natural lewk or a MOTD with fun pops of color with this one!

    Filipinta Beauty Diwata Eyeshadow Palette, P680, Filipinta Beauty

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  7. Ever Bilena

    No local beauty brand roundup would be complete without Ever Bilena—it's one of the OG beauty brands in the country. Their affordable price point and up-to-date products make them come out on top even after a long time!

    As an established brand, Ever Bilena has an extensive lineup of products, but you should try Toast of New York, their bestselling Matte Lipstick shade. It's a pinkish-brown hue that suits all skin tones. The best part is its budget-friendly price tag!

    Ever Bilena Matte Lipstick in Toast of New York, P165, Lazada

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  8. Careline

    ICYDK, Careline is no longer the pa-tweetums brand you used to know—it went through a *major* rebranding in 2017 with brand-new products and packaging. With its revamped tagline "Better Than Basic," the brand promises to provide trendy and edgy cosmetics with the Pinay youth in mind, and they've surely delivered! 

    If you have to try one thing from their product lineup, it would have to be the Soft Suede Lipsticks. They have a creamy matte finish that's lightweight but pigmented. They currently have six nude shades for all skin tones.

    Careline Soft Suede Lipstick, P165, Lazada

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  9. Vice Cosmetics

    If the name *kind of* sounds familiar, it's because this brand is owned by actor and comedian Vice Ganda! The makeup maven started Vice Cosmetics in 2017 as a way of honoring his mother. Now two years old, the brand has released several fantastic products and even a collaboration with BT21

    If you're in need of a compact setting powder, look no further than Vice Cosmetics' Duo Finish Foundation. It will give you that soft, airbrushed finish with medium to full coverage. In fact, it's so good that we named it the Best Pressed Powder for our 2019 Cosmpolitan Beauty Awards!

    Vice Cosmetics Duo Finish Foundation, P245, Lazada

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  10. Ellana Cosmetics

    Ellana Cosmetics was established in 2008 and is currently the number one mineral cosmetic brand in the country. Perhaps their product with the most visual recall is their Loose Mineral Foundation that come in *cute* pastel packets. Just a little dusting of this guarantees a smooth and flawless coverage with oil-control properties and SPF 16.

    Ellana Cosmetics Loose Mineral Foundation, P599, Lazada

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