True K-drama fans know that a show won't be complete without the obligatory beauty product placement. It's admittedly one of our guilty pleasures to see how the producers will sneak it into a scene, and most of the time, we can't help but be impressed by the subtlety. The novelty of the PPLs aside, we also just love finding out what products our favorite K-drama leading ladies are wearing on-camera. Cushion compacts by far top the list for the most frequently-featured product, and below, we run down the ones we spotted on the likes of Song Hye Kyo, Bae Suzy, and more!
Song Hye Kyo
In the 2016 hit Descendants Of The Sun, Song Hye Kyo (who was then a Laneige ambassador) featured several of her makeup picks as Kang Mo Yeon. She was spotted touching up with the brand's ever-popular BB Cushion, which was the secret to her signature "no makeup" makeup look in the show!
LANEIGE, BB Cushion Pore Control, P2,050, SM Makati
Tears were no match for the longwearing Lancôme cushion that Bae Suzy used on the eighth episode of Start-Up. It gave her a flawless matte finish right away, and in that moment we knew we had to have it, too! ICYDK, Bae Suzy is the ambassador for Lancôme in Korea, so we'll probably be seeing more of the brand in her next K-drama.
LANCOME, Teint Idole Ultra Wear Cushion SPF23 PA++, price unavailable, Duty-Free Department Stores
Jeon Yeo Bin
If you can't cop Hong Cha Young's chic designer bags and outfits yet, using the same on-the-go base as the kickass lawyer should do for now. On Episode 19 of Vincenzo, we spotted actress Jeon Yeo Bin patting some of Banila Co's Covericious Power Fit Longwear Cushion on her cheek, then finishing it off with a vibrant cherry red lip color also from the brand.
BANILA CO, Covericious Power Fit Long Wear Cushion SPF38 PA++, price unavailable, banila.com
Jun Ji Hyun
Jun Ji Hyun has this special power of making every beauty product she uses sell out. For example, back in 2013, IOPE's Air Cushion XP began selling like hotcakes when fans of My Love From The Star spotted it on the Korean actress. And to no one's surprise, the lip products she wore on the series also ended up having a similar fate.
IOPE, Air Cushion XP, price unavailable, iope.com
Kim Hee Ae
When we saw Kim Hee Ae with this Cledbel compact on A World Of Married Couple (which is the highest rating K-drama of all time, by the way), the unique V-shape on the cushion itself caught our eye. As it turns out, it's a tone-up cream that's meant to give you a rosy glow on top of the foundation's brightening and firming perks. It's definitely something that a woman as discerning as Ji Sun Woo would love!
CLEDBEL, Cledbel Glow Power Lift V3 Cushion Season 3, price unavailable, beautyboxkorea.com