Color-Changing Hair Dye Is Here And It's Pure Magic

It's like a mood ring for your head.
PHOTO: YouTube/WIRED UK

If you find yourself wanting to try approximately 100 new hair colors a year but don't want to absolutely destroy your hair, science has officially joined forces with a real-life witch to make your dreams a reality.

According to an interview with Dazed, data visualization scientist (and witch) Lauren Bowker has invented a hair dye that changes color based on the temperature of its surrounding environment—and it's absolutely magical. Aptly named "FIRE," the project came as a result of Bowker "messing about in the lab," and will launch at London Fashion Week as part of a collaboration between her brand THEUNSEEN and Storm Models.

Later in the interview, this witchy queen of hair dye technology went on to explain how, exactly, her invention works.


“When heat hits the pigment, or if the cool hits the pigment, it changes the bonds of the chemistry to give you a different color, so it’s like a chemical reaction,” Bowker told Dazed. She also added that she's been working with dyes "that change their structure, which gives you a light refraction instead, so it’s more like a prism color change... If you have red hair and you’re in the wind it might go blue. So what we did was look at data patterns of weathers and the environment in different countries and tailor the color changes to correlate with those."

You can watch the magic in action below.

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This article originally appeared on Cosmopolitan.com. Minor edits have been made by the Cosmo.ph editors.


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