‘Expensive Brunette’ Is The Latest Hair Color Trend Celebs Are Obsessed With

Red hair—not to mention copper—was *everywhere* this 2022. It certainly looks striking AF, but let's face it: It can also be difficult to maintain. Luckily, the newest hair color trend that's been popping up on our feeds is subtler and more low-maintenance. Meet "expensive brunette," a.k.a. a dye job that almost looks like your natural hair but better.

What exactly is the "expensive brunette" hair trend?

It's all about getting a natural-looking dark brown hair color and enhancing it with the help of subtle highlights. The result? A rich, glossy, and expensive-looking dye job. Dark hair colors—which don't require bleaching—don't damage the tresses as much as lighter ones do. Plus, they reflect light pretty well, which makes them look healthy. "This hair-color trend is more about the finish of the hair than the color itself," explained Pop Sugar. If you've been coloring your hair in crazy colors in the past few months, this could be a sign to finally give your locks a ~break~.

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When getting a brown dye job that suits you, ask your hairstylist to give you balayage highlights—this will add depth and dimension to your dark tresses. You can also team it up with a hair gloss treatment at the salon to achieve that glossy appearance or you can rely on shine-boosting hair serums!