In further efforts to making sustainability a standard for businesses comes the local lifestyle and beauty brand Gaea, which offers beauty essentials that are both useful and aesthetically pleasing.
The brand, which launched in August, has committed itself to be more than just another business venture. Maybe it's the wider awareness of younger entrepreneurs nowadays or established corporations finally realizing the threat of climate change, but more and more brands are consciously making an effort towards producing more environmentally-friendly products and packaging. Gaea has made sure that you don't have to compromise quality for you to be a little nicer to the environment. In fact, their shampoo and soap bars are even ~Instagram-worthy~.
It's a smart move by the 24-year-old brand owner Ariane Punlusan, who just recently received her Master's Degree in Marketing Communications at De La Salle University.
Below, Preview chats with Ariane about sustainable beauty essentials and how Gaea makes their all-natural products ~*extra pretty*~.
What is the concept behind Gaea?
"Gaea promotes products that are all-natural, organic, handmade, and cruelty-free. We also strive to use plastic-free packaging, especially for products that are commonly commercially-packaged in single-use plastic bottles.
"In addition, Gaea patronizes sustainable ingredients that can be grown without destroying the environment. 20 percent of Gaea’s income goes directly to Environmental Legal Assistance Center, Inc. (ELAC), an NGO in Palawan."
How do you make the bars look so beautiful?
"When it comes to our soap bars, simplicity is beauty. We try to make them as conservative and as minimalist as possible. As long as all the essential ingredients are in, we just add a little bit of nature’s gift by topping them with colorful flowers. With our shampoo bars, the variation of colors and scents make the shampoo bars alive. Every variant has its own personality and caters to every hair condition."
What are the advantages of going all-natural with your grooming?
"All-natural shampoo bars cleanse and nourish the hair without stripping off its natural oils while regular shampoo bars have synthetic chemicals that can damage the scalp and hair. Also, using natural health and beauty products is really good for the environment."
What products do you carry right now?
"We have Gaea's all-natural and vegan soap enriched with moisturizer (topped with three different flowers) and Gaea shampoo bars in five variants: Rose, Mint, Seaweed, Lavender, and Jasmine."
Do you plan on expanding the line?
"Most definitely. Gaea concentrates on toiletry essentials such as soaps, shampoos, conditioners, feminine washes, and toothpaste. We launched Gaea with our shampoo and soap bars but other products will be added soon."