The concept of purple shampoo may sound pretty foreign to most Pinays, and that’s normal. The ube-colored hair product was initially created for naturally blonde gals (not us, obviously) and those who have bleached locks.
Asian hair is naturally dark. When stripped of its color, the orange and reddish undertones still remain. This is where purple shampoo comes in: Its cool hue cancels out the brassiness, preserving the pale yellow pigments of the dye.
Unlike regular shampoos, you aren’t supposed to use it every day. Once a week is enough to correct the color, and if you’re worried that it will turn your locks blue or lavender, it won’t! Its pigment is just enough to mask the warm undertones.
So if you’re one of those girls who just went blonde, add any of these bottles to your hair care routine:
Lush Daddy-O Shampoo, P1,150, Glorietta
L’Oreal Professionel Vitamino Soft Cleanser, Salons
Lakme Teknia Ultra Clair Purple Toning Shampoo, P1,010, HairMNL
Beach Born Stay Classy Not Brassy, P350, www.beachborn.ph
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