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We're Calling It: This Pudding-Like Hair Dye Is Going To Be The Next Big Thing

It’s a fun and easy way to dye your hair at home!

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If you love all things K-beauty, then here’s something you need to add to cart, stat: eZn Pudding Hair Color. It’s a hair dye that’s trending all over Korea for all the right reasons and is set to become the next big thing.

Fun fact: If your Girl’s Generation bias is Kim Taeyeon, she’s actually the hair dye brand’s global brand ambassador!

Below, we list everything you need to know about this unique and trendy hair dye:

It has a unique pudding-like formula that’s super easy to use!

The gooey texture helps make applying it a lot easier, less messy, and more evenly. Each package has two solutions. Just mix them together and shake thoroughly. This turns into a pudding-like formula that you can apply to your hair from roots to ends. Leave on for 20 to 30 minutes, then rinse off. As a treat, apply the nourishing aftercare treatment included in the box and do a final rinse for the finishing touch.

Click the photo to watch the full video.

eZn is available at Watsons. Click the photo to watch the full video.

It can help you achieve salon-quality hair color without going out and splurging.

We understand that it’s harder to go to the salon these days. Plus, dyeing and getting treatments at the salon can be a little expensive. The great news is that eZn Pudding Hair Color lets you show off your style and change your hair color at a more affordable price (it’s only P499 a box!) and in the comforts of your home.

It has nourishing ingredients so your hair stays healthy even when colored.

One of the concerns about dyeing your hair is whether it’ll cause any damage. But eZn Pudding Hair Color is infused with four natural seed oils (camellia, oat, jojoba, meadowfoam) and seven fruit extracts (raspberry, lemon, grape, wild cherry, peach, and malus domestica) which all work to nourish your hair, so you still get smooth, healthy, and shiny tresses while flaunting the hair color of your dreams. Even better: it’s ammonia-free!

It includes colors like deep hues and light ash shades.

Change things up and transform your look with colors ranging from Stopover Ash Beige, Mute Skin Brown, Serengeti Dark Ash, Warm Mocha Brown, Milano Espresso, and Ontario Maple Brown.

Check it out:

Stopover Ash Beige. Click on the photo for more details.

Serengeti Dark Ash. Click on the photo for more details.

Milano Espresso. Click on the photo for more details.

Mute Skin Brown. Click on the photo for more details.

Ontario Maple Brown. Click on the photo for more details.

Warm Mocha Brown. Click on the photo for more details.

They also have bleach kits and hair treatments available.

If you want to achieve a lighter hair color, make sure to grab eZn's Light Up Hair Bleach so you can easily lighten your locks before applying eZn Pudding Hair Color. To make sure your tresses stay healthy and protected from damage, Dr. Bond Perfect Set is what you need. It comes with a 24ml ampoule which you can mix with the hair color or hair bleach and a 50ml hair treatment which you can apply after you dye your hair. Light Up Hair Bleach and Dr. Bond Perfect Set are available at eZn marketplaces.

Light Up Hair Bleach. Click on the photo for more details.

Dr. Bond Perfect Set. Click on the photo for more details.

We know you're excited to get your hands on a box (or two) so you can finally switch up your look! ;) The good news is there's an ongoing promo where you can get discounts on eZn products: Score 10% off if you're a Watsons member and 5% off for non-members at Watsons stores and online.

More colors are coming so stay tuned and follow eZn's Facebook and Instagram for more updates!

Shop the eZn Pudding Hair Color at your nearest Watsons or via Watsons’ official website or app.

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