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Ivana Alawi Officially Launches Her Own Beauty Brand: 'It's my dream'

Congrats, Ivana!
ivana skin
PHOTO: Instagram/ivanaalawi

Ivana Alawi is now a proud business owner! The 25-year-old YouTuber has officially launched her beauty brand called Ivana Skin earlier today, February 11.

"I feel grateful," Ivana shared in her latest vlog, where she talked about her journey to starting her own business. "Ever since nung bata ako, mahilig talaga [ako] sa skincare." 

The Filipina-Moroccan beauty also opened up about how she felt insecure about her skin during her teenage years: "Nung bata ako, hiyang hiya ako sa skin ko. Hindi ako makapag-sleeveless. Wala akong confidence sa sarili ko and nung natuto ako na alagaan yung sarili koyung skin [ko]doon lumabas yung confidence ko."

ivana skin

As a skincare fan, Ivana shared that she used to try all sorts of beauty hacks at home. "Pati yung itlog, nilalagay ko sa muhka nung bata ako. Ever since talaga, mahal ko ang skincare. It's my dream, and I'm very very happy na ma-share ko na sainyo ang Ivana Skin." 

According to the YouTuber, she started working on the brand three years ago, and the journey definitely wasn't smooth-sailing. "Hindi siya madali," she divulged. "Umiyak pa nga ako, eh."

"It [was] a really long process but it's a process that I'm proud of," she said. 

Ivana Skin currently offers face and body care products that promise to make your skin ~*glow*~. 

Her favorite product is the brightening lotion called Beautifying Body Milk, which contains niacinamide and alpha arbutin. She particularly loves applying it on her bum! 

ivana skin
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The entrepreneur also announced that Ivana Skin is open for resellers. "Isa [din] akong online seller dati," she revealed. "I'm proud na nagawa ko 'yon." 

Watch the full vlog below: 

Ivana Alawi Launches Her Beauty Brand

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