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Janina Vela On Being A Content Creator: 'Before you create for other people, you have to create for yourself first'

PHOTO: Pau Guevarra

Cosmopolitan BEAUTYCON, the biggest beauty and wellness event in the metro took place from August 31 to September 1 at the SMX Convention Center. The two-day event was a huge success—Cosmo girls and boys flocked the venue, supported their fave celebs and influencers, and shopped the ~*coolest*~ brands!

One of the speakers from Day 1 was Janina Vela. The 20-year old YouTube vlogger and singer discussed her life as one of the pioneer content creators in the Philippines. Her segment was called How To Never Run Out Of Content, Like Ever. 

She shared that she made her YouTube account at 13, but she never actually got around to posting her first video until 2015, when she was 15 years old. According to her, she kept on overthinking about the content she would upload—if its quality was good enough. She believed a lot of people who are just getting into YouTube can relate to her fears. "It's important to not overthink it and just do it. You'll never run out of reasons or excuses to not do it, but you will run out of time, so it's better to just get on with it," she explained.


She also mentioned what her creative process was like back in 2015. "I was inspired by YouTubers like Zoella, Bethany Mota, and Alicia Marie, and I thought, 'Oh, I wish there was somebody like that in the Philippines.'" She then dreamt of being the person that she actually would watch. She said that she became her target audience because according to her, "Before you create for other people, you have to create for yourself first. You have to love your own content because if you don't, then how do you expect others to do the same thing?" Well said, Janina!

When asked what she does when social media becomes ~toxic~, she shared that taking breaks is of utmost importance to her. She said that in her first few years of creating videos, she never once paused (at that time, she was making three videos a week!) because she saw it as her job and responsibility. But now, she advocates for "putting your phone down" and taking a hiatus because it's the ~*healthiest*~ thing you can do for your soul.

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Watch Janina's full inspiring talk here:

Watch Janina Vela's full segment at Cosmopolitan BEAUTYCON about how she started out as a vlogger and content creator and how she got to where she is now.

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