Whether you’re a K-beauty fan or not, we bet you have already searched how to apply a certain product or ace a certain look on YouTube at least once. While some of us are born with a natural talent for applying makeup, others have just discovered the power of mascaras and lip tints. And that’s when we turn to YouTube vloggers who have all the answers for us!
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These Korean beauty vloggers are pros when it comes to skincare and cosmetics, so trust us when we say that hitting the subscribe button is the best thing you’ll do today!
Below are eight of the best South Korean beauty YouTube vloggers that will help you fall deeper into the K-beauty craze:
1. Pony
Everyone in the K-beauty world knows Pony as the OG. This YouTube vlogger has a huge following of 5.7 million on YouTube and 7.1 million on Instagram. Prior to her social media stardom, Pony was a graphic designer, which explains her eye for art. Throughout the years, she has become a published author, collaborated with MAC Cosmetics, and launched her own beauty line named Pony Effect.
In 2015, Pony was also CL’s makeup artist, and if you know how powerful the K-pop idol is and her winged eyeliner, you wouldn’t be surprised that Pony *might* just be the one behind her signature look. Pony’s transformation videos have also gone viral on the internet, and we know why: THE RESEMBLANCE IS REALLY UNCANNY.
2. Risabae
Risabae’s makeup tutorials go from beginner level to pro, and everything in between. Aside from beauty content, you can also find her personal lookbooks and daily vlogs on her YouTube channel.
The talented beauty content creator used to be the makeup artist of K-pop girl groups like AOA and EXID, and if you’re thinking of copping your own K-pop idol/K-drama character look, here you go:
3. Lamuqe
Looking for a thorough K-beauty guide? Lamuqe is your go-to guru. Her YouTube videos have step-by-step instructions, so you won’t get lost in the process of achieving that glass skin or peach makeup. She also posts hair and fashion trends, which makes her channel extra comprehensive.
As of writing, Lamuqe has 1.33 million YouTube subscribers, and her fan base is growing! Apart from English subtitles, this beauty YouTuber has Japanese, Vietnamese, and Chinese subs on her channel.
4. SSIN
You will love this quirky beauty YouTuber who is not only known for her K-pop girl group transformations but also her boy group versions! I mean, we’re more than drawn to watch this over and over again:
SSIN’s charisma and humor have become her branding as a YouTuber, and we totally love her for that! If you can’t get enough of her entertaining personality just like us, you can binge-watch her behind the ~ssin~ vlogs on her other YouTube channel.
5. Jella
Jella’s tanned skin makes her stand out in the K-beauty industry. She’s a refreshing sight to see, and her vlogs are even more interesting.
Her YouTube channel isn’t only filled with makeup tutorials and skincare how-tos, but she also uploads ~interesting~ product reviews (sheet masks on a plane? We’re in!) and shares her life as a wife and mom! During her pregnancy, Jella got hormonal acne and showed her skincare routine for others experiencing the same.
6. Daddoa
We love major transformations that make our jaws drop, and Daddoa doesn’t disappoint us with her YouTube videos. She can go from just-took-a-bath to runway-ready, and just-woke-up to girl-next-door. A-ma-zing.
This influencer started as a blogger, and eventually found her way to YouTube. In an interview, Daddoa shared her process in creating content, and mentioned the importance of her follower’s opinion that leads to the best results. Currently, she has 1.18 million subscribers on the social media platform.
7. Liah Yoo
Consider your skin problems solved when you hit the subscribe button for Liah Yoo’s YouTube channel. Before she became a vlogger, she worked at South Korea’s biggest beauty company, Amore Pacific.
The beauty vlogger focuses on skincare more than makeup, with breakouts as one of her struggles in the past. Now that she’s more than equipped with the knowledge and experience in skincare, she shares it with everyone through informative videos. In 2017, Liah launched her skincare line Krave, which strays away from the rigorous skincare routine and goes for the “less is more” idea.
8. Jung Sae Mool
We can’t forget South Korea’s renowned makeup artist, Jung Sae Mool. With more than 25 years of experience in the industry, this beauty YouTuber shares her knowledge about makeup not only in the social media platform, but also in her own beauty academy.
Jung Sae Mool has a long list of celebrity clients under her, including Jun Ji Hyun, Song Hye Kyo, and Kim Tae Hee, to name a few. JSM's mom is a painter who passed down her art expertise to her, and now, she considers the faces of her clients as a blank canvass.
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