There’s no denying how South Korea is widely popular as an authority in the beauty world. The K-beauty industry paved the way for a lot of trends: From glass skin, cushion compacts, snail ingredients, and gradient lips to name a few. More and more consumers are drawn to following the multi-step Korean regimen when it comes to beauty and skincare. That’s why, as you may have noticed, a lot of K-beauty brands are already branching out in the Philippines. And, if you are observant enough, you'll notice that more Korean male celebrities are become the faces of these K-beauty brands.
ICDYK, Korean men nowadays are *very* specific when it comes to skincare. K-beauty brands and products are reminding everyone that there's absolutely nothing wrong about men having skincare routines and turning to cosmetics to improve their appearance. REALLY, THERE'S NOTHING WRONG WITH THAT!!!
We love our oppas, and we love them even more now that they endorse some of our fave products!
Here are 15 Korean male celebrities that are or were the faces of various beauty brands:
1. Kim Dong Hee for Maybelline
For someone as youthful as Kim Dong Hee, Maybelline is the perfect fit. The Extracurricular actor surprised us this year with a quirky video of him promoting the brand’s Fit Me Matte & Poreless Foundation, and we can’t help but repeat the clip.
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2. EXO's Chanyeol for Nacific
EXO-L’s were in for a treat after Chanyeol became Nacific’s exclusive model. The EXO member brought his bright personality to the K-beauty brand, which suits Nacific’s philosophy. I mean, just look at his boy-next-door smile that will make you weak in the knees:
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3. EXO's Baekhyun for TIRTIR
We guess EXO-Ls are truly the ~lucky ones~! Baekhyun has been recently chosen as the brand ambassador of TIRTIR for his global appeal. He’s naturally charming and charismatic, which makes him the best for the brand.
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4. WINNER's Mino for Nivea
Your chapped lips will be extra grateful once you apply Nivea’s Lip Care Mino Edition. The packaging itself holds so much power, just like this WINNER’s Mino! You can choose from the red, blue, or navy lip balms—or better yet, just purchase ‘em all so you can use a different one ~everyday~.
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5. Ahn Hyo Seop for Innisfree
Heads up, Dr. Romantic 2 fans: Ahn Hyo Seop is Innisfree’s latest global model for its Super Volcanic Pore Clay Mask 2x line! It’s time for us to “say goodbye to dead skin cells, clogged pores, and excess sebum”, and say hello to this product that we’re sure you’re going to add to your cart. Because just like you, we want Hyoseop’s clear skin!
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6. NU'EST's Minhyun for Lancome
A brand favorite, NU’EST’s Minhyun has been gracing magazine covers and endorsing brands here and there for his chic image. The K-pop idol and K-drama actor is currently endorsing Lancome’s L’absolu Rouge Intimatte lip color line, and just by looking at this photo—handsome is an understatement.
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7. NCT 127 for Nature Republic
Following their EXO sunbaes (seniors), NCT 127 is the new face of Nature Republic. According to a company official, they picked the group “Because its energy and friendliness match well with our brand image.“ Their fans, NCTzens, have already picked up clues prior to the group’s introduction as endorsers, after watching behind-the-scenes clips and live broadcasts of the boys using the brand. LOL!
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8. Gong Yoo for La Mer
Oh, to be as young-looking as our OG oppa, Gong Yoo. The 41-year-old actor is currently promoting La Mer, and showed he never aged all this time. Meanwhile, we don’t have to look for that fountain of youth because we can now purchase it in the form of the brand’s products. Eye wrinkles? We don’t know her.
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9. GOT7's Jinyoung for Tom Ford Beauty
Having GOT7’s Jinyoung for the luxury brand Tom Ford Beauty is ~just right~! The K-pop idol posted his lovely photos endorsing the brand on his Instagram account, and we may or may not have stared at them for like, five minutes (or more). In February, stocks of Tom Ford's Rose Prick perfume flew off the shelves after a Jinyoung's promotional video was released—now that's power!
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10. Hyun Bin for Mediheal
If you watched the hit K-drama Crash Landing On You, you have probably seen Hyun Bin with a sheet mask, and that’s actually the brand he’s endorsing! The actor’s glowing skin is taken care of by Mediheal’s Bubble Tox Serum Mask, which explains why he’s so swoon-worthy. *melts*
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11. BTS for VT Cosmetics
Everyone went *crazy* when VT Cosmetic announced BTS as their endorsers in 2018! Actually, who wouldn’t—this is a worldwide-famous group we’re talking about. The collection included cosmetic products and perfume, and the brand also carried a line with the group’s animated characters, BT21.
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12. Jackson Wang for Armani Beauty
We could go on and on forever in explaining why Jackson Wang is the real deal, but his long list of luxurious endorsements might just be the best answer. The GOT7 member’s image was truly captured when he endorsed Armani Beauty, specifically the brand’s signature perfume line, Si Passione Eau De Parfum. Let this photo tell you how:
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13. Lee Dong Wook for Boy de Chanel
We couldn’t imagine anyone being the face of Chanel's first makeup for men collection, Boy de Chanel, other than K-drama actor, Lee Dong Wook. We’re kind of speechless when his gorgeous photos came out, and mind you: He’s the first Korean to represent Chanel on this level. Wow. Just wow.
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14. Jung Hae In for Dewytree
Dewytree's long-time endorser Jung Hae In increased the brand’s sales due to his popularity, and that itself says a lot. He was chosen by them for his pure and healthy image, and we couldn’t agree more when it comes to this cutie. From 2018 until now, Hae In is the spokesperson of Dewytree.
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15. Woo Do Hwan for The Oozoo
There’s no doubt that Woo Do Hwan was a scene-stealer in The King: Eternal Monarch this year. In 2018, his luminous skin took the spotlight when he endorsed The Oozoo’s Face Injection Mask. And after watching his commercial ad for the brand, we’ve been keeping an eye on that sheet mask (and his lovely smile).
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16. Song Kang for Banilla Co
Banilla Co just announced Song Kang as their latest brand ambassador and we can't help but be mesmerized by his photos! I mean, that smile can make anyone weak in the knees, amirite?
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