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Why Pinays Love Korean Makeup, Plus Where To Buy The Best Products

~An investigation.~
PHOTO: (LEFT) 3CE, (RIGHT) Romand
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It's no secret that K-beauty has taken over our lives. We decided to take a deep dive to find out why Pinays love Korean makeup looks and their products so much. Below, the results of our ~investigation~ and the best Korean makeup products worth trying.

  1. They suit the Pinay's "fresh lang" aesthetic.

    Pinays love the "no-makeup" look and Korean makeup definitely adapts this concept. Their products often create a second-skin finish—like their cushion compacts and BB creams. As for their colored makeup, they are into subtle hues that will enhance (not alter) one's features.

  2. We also love lip and cheek tints.

    Long before Korean makeup was a thing, lip and cheek stains were already huge in our country. It just so happened that our South Korean sisters loved using the product, too. Lip and cheek tints are easy to use—you don't need to be a makeup expert to apply it. Plus, they give a nice healthy flush that brightens up our complexions in an instant.

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  3. Korean makeup products have skincare benefits.

    Koreans are seriously into taking care of their skin. K-beauty brands have almost all their makeup products infused with skin-loving ingredients. This will assure customers that their bases, blushes, and lippies will keep their faces and pout nourished throughout the day.

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Now that we've discussed the major reasons we are obsessed with K-beauty, here are the best Korean makeup products you need to try:

The Best Korean Makeup Worth Buying

  1. Best Korean Makeup - Primer: VDL Lumilayer Primer

    This face primer has glowing reviews because—guess what—its radiance-boosting attributes! It has violet pigments that color-corrects dullness and hydrating ingredients that naturally create a "glass skin" effect.

    Best Korean Makeup
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    VDL Lumilayer Primer, P920, Althea

  2. Best Korean Makeup - Foundation: Etude House Double Lasting Foundation

    This Korean foundation offers full coverage that still feels breathable wear. It has a pigmented formula that allows you to create a flawless complexion in one swipe. TBH, you won't even need concealer. The best part? It lasts all day, too!

    Best Korean Makeup
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    Etude House Double Lasting Foundation, P770, Althea

  3. Best Korean Makeup - BB Cream: Missha Perfect Cover BB Cream

    You'll love the second-skin finish of this BB cream. It also contains ingredients that aid in healing blemishes and fading acne scars. It's no wonder it has already reached cult status!

    Best Korean Makeup



    Missha Perfect Cover BB Cream, P1,600, BeautyMNL

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  4. Best Korean Makeup - Cushion Compact: Laneige BB Cushion Pore Control SPF 50 PA+++ 

    If you've been looking for a cushion compact that's made for oily skin, your search is finally over. This one from Laneige controls excess sebum while creating a dewy finish that never looks greasy.

    Best Korean Makeup



    Laneige BB Cushion Pore Control SPF 50 PA+++ , P2,050, Lazada

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  5. Best Korean Makeup - Concealer: Clio Professional Kill Cover Pro-Artist Liquid Concealer

    Erase dark circles and pimples into oblivion with this ultra-pigmented liquid concealer. Its buttery formula makes it a dream to apply, and it never creases or gets cakey. too.

    Best Korean Makeup


    Clio Professional
    Kill Cover Pro-Artist Liquid Concealer, P850, Robinsons Galleria

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  6. Best Korean Makeup - Face Powder: Innisfree No Sebum Mineral Powder

    We were seriously impressed when this face powder kept our faces shine-free after an Angkas ride, an MRT commute, or a long walk under the sun. People around the world are raving about this powder too, and we totally agree that this is the *best* oil-controlling powder.

    Best Korean Makeup Products
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    Innisfree No Sebum Mineral Powder, P390, SM Megamall

  7. Best Korean Makeup - Lip and Cheek Tint: Peripera Ink Airy Velvet

    Dab this moussey tint on your cheeks and lips for a super-fresh, youthful look. We swear you can survive a day with just the Peripera Ink Airy Velvet in your makeup kit! It comes in many shades—you can surely find one that suits your skin tone and taste.

    Best Korean Makeup
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    Peripera Ink Airy Velvet, P450, Robinsons Galleria

  8. Best Korean Makeup - Lip and Cheek Tint: Romand Juicy Lasting Tint

    This one's a keeper! Here's a product that acts like a gloss and a lip stain in one. It delivers a subtle sheen and saturated pigment on the pout. Best of all, the Romand Juicy Lasting Tint features shades that are flattering for Pinay skin tones.

    Best Korean Makeup
    Courtesy of Romand Korea
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    Romand Juicy Lasting Tint, P680, BeautyMNL

  9. Best Korean Makeup - Liquid Blush: A'pieu Juicy Pang Water Blusher

    Fans of no-makeup looks and cheek tints will love this! The A'pieu Juicy Pang Water Blusher's super blendable formula makes it a dream to apply on the cheeks, Plus, it creates the most natural-looking, dewy flush.

    Best Korean Makeup
    Instagram/apieuph

    A'pieu Juicy Pang Water Blusher, P355, Lazada

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    Continue reading below ↓
  10. Best Korean Makeup - Cream Blush: 3CE Take A Layer Multi Pot For Lips, Cheeks & Eyes

    Here's a multipurpose pot that you can rely on to add color to your eyes, cheeks, and lips. This line comes in the prettiest shades and it's made with a pigment that lasts long on the skin. Trust us when we say that *this* is a sulit beauty investment!

    Best Korean Makeup
    Courtesy of 3CE
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    3CE Take A Layer Multi Pot For Lips, Cheeks & Eyes, P1,150, BeautyMNL

  11. Best Korean Makeup - Powder Blush: Innisfree My Blusher

    Now if you're into the romantic effect of powder blushes, make sure to reach for the one from Innisfree. Its finely milled texture creates a dreamy-looking flush on the complexion.

    Best Korean Makeup
    Continue reading below ↓

    Innisfree My Blusher, SM Megamall

  12. Best Korean Makeup - Eyebrow Pencil: The Face Shop Designing Eyebrow Pencil

    We can never let go of this affordable eyebrow pencil because of many things: 1) The pencil glides like butter on the skin and hair. 2) It creates defined yet soft-looking brows. 3) Its tip doesn't need any sharpening!

    Best Korean Makeup
    Continue reading below ↓



    The Face Shop Designing Eyebrow Pencil, P250, Zalora

  13. Best Korean Makeup - Eyeliner: Lioele Gel Eyeliner

    Another Korean makeup must-have is this gel eyeliner from Lioele. It boasts of a waterproof and long-lasting formula—it will stay on even if you have oily eyelids.

    Best Korean Makeup



    Lioele Gel Eyeliner, P450, Zalora

  14. Best Korean Makeup - Mascara: Etude House Lash Perm Curl Fix Mascara

    Looking for a mascara that can handle stick-straight lashes? The Etude House Lash Perm Mascara promises to hold your lashes' curl for 24 hours! Many fans also attest that its formula can *really* lengthen short eyelashes!

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    Best Korean Makeup



    Etude House Lash Perm Curl Fix Mascara, Etude House

  15. Best Korean Makeup - Eyeshadow: I'm Meme Color Pattern Palette

    The I'M Meme palettes come in wearable hues that will help you play with colorful eyeshadow looks with ease.

    Best Korean Makeup
    Courtesy of I'm Meme
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    I'm Meme Color Pattern Palette, To pre-order from The Beauty Store PH

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