Makeup Haven For All Budgets

Restocking your beauty loot? Department stores are your no-fail go-to place for all your kikay needs—from super sulit finds to luxurious treats.
You don’t have to walk the entire length of a mall searching for the makeup or skin care product that you need or the latest one that you heard about. You can go to one place where you can scour aisles and aisles of all the makeup, moisturizers, hair care products, body lotion, and scents that you could possibly want and need. And you already know, dear Cosmo chicks, that we mean the department store.

Now, if you happen to love shopping in Makati and want to know one of the biggest places you can visit when you’re beauty loot-shopping, you may want to check out the newly launched Beauty by SM flagship store in SM Makati.

Now boasting of more spacious aisles for easy shelf-shopping, what used to be an ordinary health and beauty section was transformed into a distinct and cutting-edge beauty hotspot. The well-lit shelves and counters are filled with 7,000 unique products, all from tried and tested names to new and exclusive brands. These include 72 fragrance brands, 36 cosmetic brands, 52 skin care brands, and 16 brands exclusively distributed in SM’s beauty section, including Tri-Aktiline, Clinelle, Colorescience, 4U2, Ardell, Kiss, Beauty Credits, and Ianti.

Click through our gallery to see some of the brands and products you’ll find in Beauty by SM, plus some celebs and models who were spotted checking out the beauty aisles.
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