Jake Jamie, aka The Beauty Boy, has spent years perfecting his ultra-natural makeup look after shedding a LOT of money on acne products that failed to work.
The beauty junkie took things into his own hands and went down the makeup route to conceal his blemishes and has honed his technique of "no-makeup makeup," which he now shares on YouTube. It's pretty on-point.
"For all of you guys and girls that want that no make up, make up! Honestly you can transform your face, without an inch of make up being detectable on the skin!" Jake explains with these pics—with no Photoshop or filters. He's done good.
As the 23-year-old explains, fellas demand undetectable makeup: foundation that doesn't sit amongst their hairs or gather in pores but that actually transforms the complexion. He gives some great options for light and medium coverage foundations but his "all-time favorite" he explains is Estee Lauder Double Wear—one that covers redness, spots and scars yet still looks incredibly natural. As you can see in the video below the invisible finish is in the application.
He doesn't think that bronzing, contouring and highlighting are out for the guys (or girls that want "no makeup" makeup) either. So he's found the best buys that don't leave you looking like a glitter ball, just the best version of you.
With honest reviews of products that promise to deliver (yet don't always), he's worth following for the what's-what on faking the barefaced beauty trend, with plenty of tips for spot sufferers. Go boy!
This article originally appeared on Cosmopolitan.co.uk. Minor edits have been made by the Cosmo.ph editors.