We don’t mean to alarm you, but Kim Kardashian's makeup line, SKKN by Kim Makeup, is finally here. That's correct, Kim has channelled her iconic smokey eye and nude lip into a new collection—and the products are everything we could have hoped for and more.
On Tuesday, January 16, Kim announced this in an Instagram reel, saying: "Alright guys, so I have been reading the comments on the SKKN account, and so many of you want us to bring colour cosmetics back." So, giving exactly what the fans have asked for, Kim has created SKKN by Kim Makeup. The best soft launch of 2024? We think so.
Everything You Need To Know About SKNN by Kim Makeup
"In developing SKKN by Kim Makeup, my goal was not only to create universally-flattering cosmetic essentials but also to ensure our products are clean, hydrating, and improve the look and feel of skin with every year," Kim said in a recent Instagram post.
Staying true to her characteristically minimalist style, the collection features three products; there's the Classic Matte Eyeshadow Palette as well as 15 shades of the Lip Liner and 10 shades of the Soft Matte Lip Color. Yes, it’s a small start, but it means there’s room for more, right?
The new line screams Kardashian at first glance. The packaging is structured, minimalist, but undeniably chic—which is no surprise considering Kim is a lover of all things 'greige.' But packaging aside, it's the detail that has gone into the formulation that has impressed us the most. As Kim describes it: "It’s where skin-loving formulas meet high-performance glam."
Classic Mattes Eyeshadow Palette
SKKN By Kim Classic Mattes Eyeshadow Palette, £49 (approximately P3,500), SKKN By Kim's official website
Our love letter to SKKN by Kim Makeup starts here, with the Classic Matte Eyeshadow Palette. It houses 12 warm and cool neutral shades, designed to define and sculpt the eyes. NGL, the palette gives us Makeup by Mario Master Mattes energy—but, seeing as Mario Dedivanovic is Kim’s MUA, it makes sense if she's taken inspo from his iconic beauty looks.
Each shade is as wearable as the next, and can be used to take a daytime look into a sultry eye. You can play about with a small selection of hues to create a simple look or experiment with the darker tones to add depth. With such buttery pigments, just a tap of a fluffy brush is all that’s needed to glide the shadow over the lid.
And because the spectrum of shades can work with all skin tones, trust us when we say there won’t be a rogue shade left untouched in the corner of the palette. It’s the sort of makeup bag must-have that everyone could do with.