Chris Merkle, the genius behind the new beauty app Flawless, had a light bulb moment when his ex-girlfriend couldn't find the right shade of lip color. He thought, "What if you could take a picture of a color that you liked and an app would help you find that exact shade?" Then he created the app that helps you do just that and more.
The app is called Flawless, and here's how to use it:
1. Download "Flawless Makeup" from the iTunes app store.
It's free, but only for iPhone-carrying patrons at the moment. It will be available for Android soon.
2. Take a picture of a color you like.
Flawless can match to any color, from your friend's pretty pink wallpaper, to a paint can lid, to a chic deep purple shade you saw on Rihanna.
3. Wait for the app to analyze the color.
4. Browse the options.
It gives you that range from the closest shade match to multiple variants of it.
5. Click to buy it!
The creative flow doesn't stop there. The app also allows you to custom-blend your own shade, and even gives you the option to recreate your go-to lip color if your favorite beauty brand discontinued it.
Pretty cool, right? I think so. The brand plans to roll out other makeup categories in the future but is starting with lip color to get the word out. In the meantime, here's to finding the exact lip color you want every single time!
This article originally appeared on Cosmopolitan.com. Minor edits have been made by the Cosmo.ph editors.