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Everything You Should Know About Your Foundation

Because we're all about that base.

The right foundation can take you very far—it can deliver the best finish making you look like #YouWokeUpLikeThis. But you’ve emptied your wallet several times searching for the best foundation in the market only to get disappointed every time. Sound familiar? Trust us, we’ve all been there.

Before you start asking yourself what went wrong and why the last bottle of foundation you bought is making you look cakey, sit down and read up, ladies. It’s time to brush up on your knowledge of everything foundation.

BY TYPE:

1. Powder

Portable and easy to apply with a sponge, powder foundations are usually housed in a compact. It delivers a smooth matte finish, so it’s perfect for oily-skinned gals as it absorbs oil. Coverage is buildable, too. Stay away if you have dry skin, as it will settle into dry or flaky areas on the face.  

When to throw: two to three years

2. Liquid

Liquid foundation is the most versatile, has the most natural finish, and suitable for any skin type. It’s easy to apply, but dry-time can vary, so blending is a must to avoid it looking streaky. Finish and coverage can range from dewy to matte and sheer to full. Look for the “oil-free” label and a matte finish if you have oily skin. Dry-skinned gals should look for those with a dewy or satin finish.

When to throw: six months to a year

3. Cream or Cream-to-powder

Cream has a thicker consistency than liquid and is packaged in a compact. It’s moisturizing, has a medium-to-full coverage with a soft-matte finish, and is ideal for dry skin only. Cream foundations normally don’t have enough powder properties to nick shine.

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When to throw: six months to a year

4. Stick

Cream-to-powder in form, stick foundations have a thick and creamy (read: moisturizing) consistency, making it ideal for those with dry skin. It also has a matte finish with medium-to-full coverage. Given its thickness, it has the tendency to clog pores, so oily-skinned and blemish-prone gals should avoid this.  

When to throw: six months to a year

 5. Mineral

As a rule-of-thumb, mineral makeup consists of 100% minerals and should be free of preservatives and any irritants such as fragrance. It’s finely-milled and has the consistency similar to loose powder. Although suitable for all skin types, it’s your best bet for girls with oily and sensitive skin as this type doesn’t contain oil. Coverage is light to medium with a matte finish.

When to throw: two to three years (same as powder makeup)

6. Sheer (and/or Tinted Moisturizers)

Sheer foundations and tinted moisturisers have a fairly similar finish and coverage. Both have the same consistency as liquid, but are runnier in texture (read: water-based), so they wont conceal imperfections. The coverage is sheer (yes, sheer is different from light) and the finish is natural almost like second skin. Perfect for everyday use, sheer foundations/TMs are suitable for all skin-types, especially those with already good skin. Again, go for “oil-free” if you’re on the oily side.


BY FINISH:

1. Dewy

This finish is moisturizing and has a certain shine or glow to it—perfect for those with dry skin.

2. Satin/Natural

This is a mix of both dewy and matte, sort of like second skin.

3. Semi-Matte

Semi-matte or soft-matte, this finish has the best of both worlds. Has zero shine, but won’t make you look dry.

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4. Matte

Powdery finish with zero shine, but has the tendency to look cakey and dry. Good for parties or events.

Still need help with looking for the perfect foundation?

1. Do your research.
There are foundation-matrix websites (like Temptalia)
 that help you narrow down the right shade.

2. Not all foundations are created equal.
So know your skin type. The type, coverage, and finish of your foundation depend on this info!

3. When at the counter, choose three shades that are closest to your skin tone and apply them all on the cheek area closer to the jawline.
The shade that seems to disappear under sunlight is the right shade.

4. Test the foundation for the rest of the day and under natural lighting.
Be wary of foundations with high SPF as it can leave a white cast on the face when taken with flash photography.