We know we're not alone when we say skincare advice can feel a little overwhelming at times, right? There are a whole lot of cookie-cutter product recommendations and ingredients we can’t even pronounce (let alone afford). We're never entirely sure what the best serum for our skin type is, or which chemical exfoliants won't take a layer of our face right off.
This is why, when a reputable dermatologist shares an absolute gem of a skincare tip (one that costs no extra money and only takes a minute to do), we listen.
With a celebrity roster longer than a red carpet roll call, Renée Rouleau knows a thing or two about getting the skin to look glassy and gorgeous for the cameras.
She has over thirty years of experience as an esthetician, pampering the likes of Lili Reinhart, Demi Lovato, and Cindy Crawford. Renée offers plenty of solid skincare advice on her blog, but one, in particular, got our attention—mainly because it's so damn doable.
"The Golden Minute" refers to the small window of time after you’ve just stepped out of the shower, and Rouleau explains why it's so important:
"After washing the face and patting dry with a towel, your bare skin is most vulnerable to dehydration through a process called osmosis," she explained. "You have a 60-second window before moisture evaporation will occur."
She goes on to say that by applying a product during this valuable period of time, your hydration will be sealed into the skin: "Apply a toner that will keep that moisture in before applying serum or moisturizer."
And it looks like her celeb clients have been doing their skincare homework between appointments. Lili and Demi have both shown off their incredible skin on Instagram, thanking Rouleau for their "post-facial glow."
BRB, we're off to the shower with our stopwatches!
This article originally appeared on Cosmopolitan.com/uk. Minor edits have been made by the Cosmo.ph editors.