Actress Olivia Wilde is the newest face of H&M's Conscious Exclusive collection, which is the brand's "environmentally sustainable clothing."
This isn't all that surprising. In April 2014, Olivia partnered with H&M and DoSomething.org to launch Comeback Clothes—a campaign that encouraged people to give out their old clothes to be recycled again. "Sustainability is one of my biggest passions," the actress told WWD.com.
"At H&M, we have set ourselves the challenge of ultimately making fashion sustainable and sustainability fashionable. We want to help people express their personality and feel proud of what they wear. I’m very excited to see the progress we’ve made so far and how this will help us to make you an even better offer–and create a more sustainable fashion future," says the brand's CEO Karl-Johan Persson.
The collection will drop in 200 stores on April 16, 2015.