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Ariella Arida is New Miss Universe Philippines

Ariella Arida from Laguna is hailed as the "Golden Binibini" as she bested 49 other girls in the 50th year of the Binibining Pilipinas pageant.

Ariella Arida is the Philippines’ representative to the next Miss Universe competition.

The 24-year-old BS Chemistry graduate from Laguna was crowned last night, April 14, at the Binibining Pilipinas pageant held at the Smart-Araneta Coliseum in Quezon City.

Besting 49 others, Ariella, a.k.a. candidate #41, will have a lot on her shoulders from here on as she tries to surpass or equal the three-peat of the Philippines in the Miss Universe competition.

In 2010, Maria Venus Raj placed 4th runner-up; in 2011, Shamcey Supsup finished 3rd runner-up; and in 2012, Janine Tugonon became 1st runner-up.

Joining Ariella in this new batch of Binibining Pilipinas “queens” are Bea Rose Santiago (Bb. Pilipinas-International), Joanna Cindy Miranda (Bb. Pilipinas-Tourism), and Mutya Johanna Datul (Bb. Pilipinas-Supranational).

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