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OMG! Heart Evangelista Is On A Billboard At Times Square New York

She's carrying a fashion piece close to her heart!
PHOTO: Instagram/iamhearte
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Heart Evangelista is on a roll! After being declared one of the world’s top luxury influencers by Forbes France, she's got another achievement to share: She's on a digital billboard at Times Square New York! She shared on her IG Stories a video that shows where her digital billboard is located.

Heart Evangelista x Ia's Thread Digital Billboard in New York
Instagram/iamhearte
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Heart Evangelista x Ia's Thread Digital Billboard in New York
Instagram/iamhearte
Continue reading below ↓
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The digital billboard was for her collaboration with Ia's Threads by Ia Faraoni, a sustainable and ethical fashion brand that offers bags and minaudières made by Filipino artisans. Their IG account explained that Heart was carrying their Panda Minaudière. You guessed it: It was named after Panda Ongpauco-Escudero, Heart's dog!

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Heart Evangelista x Ia's Thread Digital Billboard
Instagram/iasthreads

In case you're curious, the Panda Minaudiere comes in a sophisticated mix of black, navy blue, and natural straw. It has a mother-of-pearl clasp and a tassel. It retails for $195 or P9,379.50.

Heart Evangelista x Ia's Threads Panda Minaudiere
Ia's Threads
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Congratulations, Heart! This move would surely help the international market appreciate Philippine-made goods.

Follow Ira on Instagram.

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