Did Ivana Alawi Replace Maja Salvador As The Star Of Her New Teleserye?

Maja apparently turned down a project also titled 'Ligaya' in 2018.
PHOTO: Instagram/ivanaalawi

Ivana Alawi's Ligaya teleserye with Dreamscape Entertainment is reportedly not the same project as the Maja Salvador series of the same name under Star Creatives.

This is according to Arnel Nacario, production manager for Ivana's upcoming TV series, Ang Lihim Ni Ligaya

Star Creatives and Dreamscape Entertainment are two content providing units of ABS-CBN, which have different production and creative teams.

It may be recalled that Maja attended a creative meeting with Star Creatives for a teleserye titled Ligaya in October 2018.

But in May 2019, it was announced that Maja would top-bill a series titled The Killer Bride.

At the press conference of The Killer Bride in July 2019, Maja said that she turned down a teleserye because it would tackle infidelity, which she already depicted in the 2014 series The Legal Wife.

Maja did not mention Ligaya in that interview, but the Ligaya project of Star Creatives did not push through.

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In an interview with PEP.ph during the February 19 story conference of Ang Lihim Ni Ligaya, Arnel explained the origin of Ivana's project.

"Yes, sobrang magkaiba, kasi actually, wala akong idea kung ano yung concept ng project na in-offer kay Maja.

"Pero kasi, noong last quarter ng 2019 noong magpo-produce ang ABS-CBN ng omnibus [trailer] noong first quarter new shows ng ABS-CBN, yung business unit head namin, si Direk Erick Salud, come up kung ano yung title ng project na gagawin niya.

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"So naisip niya lang, Ligaya, kasi parang naisip niya, Ligaya Ang Itawag Mo Sa Akin ni Rosanna Roces.

"Kasi ang nasa isip niya ay si Ivana nga, so something sexy, sensual, so parang sabi niya Ligaya without reference doon sa old Ligaya project na iprinisent kay Maja."

Ligaya Ang Itawag Mo Sa Akin was the 1997 blockbuster sexy film that featured Rosanna Roces in the title role.

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Arnel said in his interview with PEP.ph that the concept of Ang Lihim Ni Ligaya is really made for Ivana.

He pointed out that Ivana gained attention for her role in the defunct primetime series, Sino Ang May Sala?, where she engaged in sensual scenes with Kit Thompson. This time, Kit will once again play Ivana's leading man in the upcoming series.

It also helps that Ivana earned a following because of her YouTube channel.

"Siya talaga, talagang ginawa yung concept for her.

"Nakasama namin si Ivana sa Sino Ang May Sala?

"Kung naalala mo yung mga ginawa niya doon sa Sino Ang May Sala?, walang inhibitions, yung mga scenes nila ni Kit, sobrang sensual.

"So, talagang ito yung follow-up project at siya na yung bida dito. Tapos in between Sino Ang May Sala?, sumikat siya sa YouTube, so ito yung perfect timing for her para bigyan ng magandang project."

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While Arnel couldn't give details about the project, he promised that the new show will be "sobrang sexy, sobrang sensual."

If plans will push through, Ligaya is targeted to air in ABS-CBN's Kapamilya Gold, the network's afternoon block.

He added, "Kasi parang kung maaalala mo yung mga sexy nating show, laging nasa boys, yung Los Bastardos, ganun.

"So ngayon, magka-come up kami na babae naman, si Ligaya."

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