Yes, yes it is; it's Kendall Jenner cozying up to big sis Kim Kardhasian in this standard family selfie. Standard except for the fact that Kendall kinda looks like their mom Kris.
While Kim looks her iconic pouty self, Kendall is barely recognizable. Wearing what we presume is a wig for her latest photoshoot with Vogue Brazil, she went for short, floppy hair. WITH BANGS!
Although Kim's makeup artist Mario Dedivanovic shared the same picture on Instagram, there appears to be no further behind-the-scenes snaps from the shoot but we presume the fash mag will be trying to translate an androgynous trend with this one.
Either that or it's for some kind of demonstration of the Kardashian-Jenners transforming into each other. Well, we've seen Kylie morph into Kim, haven't we?
With the four fashion weeks ahead, no doubt we'll be seeing Kendall adopting many more distinctive beauty looks. Like all top models, she's just so versatile.
This article originally appeared on Cosmopolitan.co.uk. Minor edits have been made by the Cosmo.ph editors.