Khloé Kardashian apparently knows how to sell jeans. If you're not convinced, take a look at this evidence: Her denim line, Good American, broke the world record for sales on its launch day, October 18, raking in $1 million in just 24 hours.
According to Fashionista, the body-positive brand declared in a statement that its launch was "the biggest denim launch in apparel history." Who knew people would get so excited to shop a line that comes in sizes 00 to 24? Oh, that's right—everyone. When will other fashion designers learn?
Consumers are also fans of the collection's variety. The jeans come in three different styles (at about $150 to $215 a pop)—skinny-cut Good Legs, boyfriend-esque Good Cuts, and high-waisted Good Waist—that have a wide range of color options, distressing, and fading.
The brand's inventory keeps selling out but workers are trying to keep up with demand, promising to release new stock every other week starting in January 2017.
Good American credits a heavy social media strategy for its good fortune. But it also helped when Khloé, the rest of the Kardashian clan, and all their friends started wearing the jeans.
Obviously, Khloé's side hustle is strong AF. Props, girl.
This article originally appeared on Cosmopolitan.com. Minor edits have been made by the Cosmo.ph editors.