Kimye's New Balmain Ads Are Hot AF

The #worldsmosttalkedaboutcouple stars in the brand's spring campaign.

Kim Kardashian and Kanye West are flaunting their love in public once more, and it is hot. The couple star in Balmain's spring 2015 menswear ad campaign, which the company has dubbed #TheBalmainLove. Hey, at least it's shorter than #worldsmosttalkedaboutcouple.

"I wanted to capture a moment of love," Olivier Rousteing, Balmain's creative director, said in a statement. "Kim and Kanye are style icons and friends. It is an honor to have them in this Balmain campaign. Together, they represent love, beauty, and diversity—they are the new modernity. This is more than a campaign, it expresses something beyond clothes—it is a celebration of love and friendship." 

Kim, however, was much more succinct on the subject:

 

 

 

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This article originally appeared on Cosmopolitan.com. Minor edits have been made by the Cosmo.ph editors.

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