According to TMZ, Kylie just submitted an application to trademark the three words that managed to make her even more famous than before. If approved, the trademark would cover products like “belts, pants, coats, dresses, footwear, gloves, headbands, headwear, jackets, loungewear, scarves, sleepwear, socks, swimwear, and undergarments, as well as cosmetics.”
So far, Kylie’s team has designed two hoodies with “riiise and shiiinnee” and Kylie’s face surrounded by a sun slapped on the front. They were going for $65 (roughly P3,330) but have already sold out, which just goes to show that Kris Jenner’s power is unparalleled.
And while there’s no sign that the “rise and shine” craze is slowing down anytime soon, Twitter isn’t happy with Kylie trying to trademark a popular phrase that definitely existed before last week just to turn a profit.
Some trolled her and wrote, “I just trademarked Good Morning,” “This shouldn’t be granted. I feel like this is like the phrase ‘Happy Birthday,’” and “Someone needs to stop them or soon they’ll trademark Sun and Earth.”
And on the other end of the spectrum, some called her a narcissist and said it’s just another example of “the rich get richer.”
Meanwhile, Kanye West’s Sunday Service trademark application was just rejected because someone else already owned it, and it would “cause confusion in the marketplace.”
Wow. What a busy week for the Kardashian-Jenner trademark lawyers.
This article originally appeared on Cosmopolitan.com. Minor edits have been made by the Cosmo.ph editors.