Once upon a time YouTube was the place to learn how to nail your smokey eye, live vicariously through someone's extravagant makeup collection, or just watch gone-but-not-forgotten Vine compilation videos.
One of the biggest—and most outspoken—members of the beauty community is James Charles. While other YouTubers, like Jaclyn Hill, have revealed that the current "cancelling culture" makes them feel they cannot be themselves, James's 8.4 million YouTube subscribers do not stop him from voicing his opinions.
Following the Manny MUA/Laura Lee/Gabriel Zamora/Jeffree Star drama a few weeks ago, and the success of Shane Dawson's recent YouTube docu series, James tweeted that he wanted to work on a documentary exposing the truth about the beauty industry.
However, in a recent video with fellow YouTuber Tati Westbook, James revealed he had been forced to put his project on hold.
Fast forward to September 27 and YouTuber-turned-makeup-brand-owner, Marlena Stell, CEO of Makeup Geek Cosmetics, took to Twitter (In a now-deleted tweet) to share the news that she was filming a documentary with Netflix on the beauty industry.
And let's just say the news didn't go down too well with James.
In response, Marlena defended herself, tweeting that Netflix approached her and tried to extend an olive branch to James. She also stated that the documentary is about the beauty industry as a whole, not just influencers.
However, James was clearly not in the mood to make peace.
Here's a little background info: One month ago, Marlena uploaded a video titled "My truth regarding the beauty community." In it Marlena claimed that influencers charge up to $60,000 (P3.2 million) per video for a product mention and that as a smaller business owner, she simply could not afford this.
While many were supportive of Marlena's honesty, other YouTubers like Jaclyn Hill and James Charles spoke out to defend themselves, claiming that the profit beauty companies make from some YouTubers endorsements is all relative.
In fact, when someone suggested that James is one of the influencers charging $60k per video and that's the reason he is so upset with Marlena, she was pretty quick to clap back.
On September 29, though, James tweeted to say that he apologized to Marlena privately and just wanted to clear things up.
Anyway, all I know is a YouTube beauty community documentary series is coming and if it's anything like Making A Murderer, I better start working on my conspiracy theories now.
This article originally appeared on Cosmopolitan.com/uk. Minor edits have been made by the Cosmo.ph editors.