ICYMI, Lazada announced that actor and Hallyu superstar Hyun Bin is now LazMall’s first regional brand ambassador! LazMall is a partner of choice for brands around the globe and currently home to over 32,000 local and international brands.
One of South Korea’s most internationally-acclaimed celebrities, Hyun Bin has starred in numerous successful K-dramas and films, including Secret Garden, Memories of the Alhambra, The Negotiation, and, more recently, Crash Landing on You, which garnered him awards such as Most Popular Actor at the 56th Baeksang Arts Awards and Most Popular Korean Artist at the Yahoo! Asia Buzz Awards. He even received a Presidential Commendation during the 2020 Korean Popular Culture and Arts Awards!
“Lazada was the first to bring the virtual ‘mall’ concept to Southeast Asia and we are delighted to welcome renowned superstar Hyun Bin as LazMall’s first regional brand ambassador,” shares Mary Zhou, the Chief Marketing Officer of Lazada Group. “With his expansive portfolio of critically-acclaimed films and television dramas, Hyun Bin is a familiar personality respected for his genuine personality and extraordinary dedication to his craft by fans all over the globe. This highly resonates with LazMall’s brand promise of authenticity and quality as a trusted online destination for consumers to enjoy a convenient shopping experience.”
To kick off celebrations for LazMall’s third anniversary and 9.9 Big Brands Sale, Hyun Bin will headline a short film showcasing his popular action sequences. In the TVC, he will star as an agent on a covert mission leading a crew of operatives. In a fun and celebratory twist, his character will release thousands of LazMall care packages to the public.
“I’m very happy to be joining the Lazada family and connecting with fans in Southeast Asia as LazMall’s first regional brand ambassador,” Hyun Bin shares. “I look forward to creating lots of fun times together, starting with the 9.9 Big Brands Sale. I wish everyone good health and hope you stay safe until we can meet again in person.”
“Shooting the short film for the campaign was incredibly fun,” he adds, “especially when we got creative in demonstrating the efficiency, reliability and variety of products that LazMall offers to shoppers through a secret agent mission storyline.”
Earlier in August, LazMall introduced a new personalized portal, LazMall Prestige, featuring over 50 brands such as L’Occitane, Shiseido, SMEG, Bang and Olufsen, Tempur, Dyson, Polo Ralph Lauren, Calvin Klein, Tommy Hilfiger, and its latest addition, La Mer.
In addition to popular features like Brand Mega Offers and a bold returns policy of up to two times compensation in the Philippines, consumers will gain access to their favourite brands through an intimate, visual storytelling experience. Consumers also have 30 calendar days from receipt of shipment to initiate return of items purchased under LazMall, including those under LazMall Prestige.
The 9.9 Big Brands Sale event will bring together a variety of brands from all over the region. You can also watch out for exclusive deals and offers through Brand Mega Offers and Flash Sale promotions on September 9 to 11.
Syncing up with the festivities, Lazada’s mascot Lazzie will also make his idol trainee debut in Lazada’s newest addition on LazGames: Lazzie Star. Shoppers can help Lazzie “level up” to become a superstar by completing a series of daily tasks and special missions. These will also unlock exclusive platform and seller vouchers and Lazada Bonus rewards.
Learn more by following Lazada on Facebook.
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