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8 Pinay Celebrities Who Have Supported The Breast Cancer Awareness Campaign

Like them, we can help the cause in our own little ways!
PHOTO: (Left) INSTAGRAM/iamhearte, (Right) INSTAGRAM/ogie_diaz

October is Breast Cancer Awareness Month, a time for us to educate the public (and each other) on how to fight the disease. Aside from spreading information, one way we can help is to give back and donate to institutions that are dedicated to the cause, such as the I Can Serve Foundation and the Kasuso Foundation (Philippine Foundation For Breast Cancer Inc.).

Before the month ends, here are eight Pinay celebs that can serve as inspo for us! Through the years, they have helped spread breast cancer awareness in their own little ways. 

1. Anne Curtis 

In September 2016, Anne Curtis partnered with local clothing brand Plains & Prints to promote breast cancer awareness through their The Heart Of Fashion campaign. Filipino designers Rajo Laurel, Rhett Eala, Maureen Disini-Teichert, Vania Romoff, and Randy Ortiz all designed pieces for the brand's new collection.

A portion of the proceeds from the collection went to the Ating Dibdibin program of the I Can Serve Foundation. The charity worked with small local government units to provide breast exams and support those diagnosed with breast cancer in PH communities.

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2. Solenn Heussaff 

In 2013, Solenn headlined Avon Philippines' Kiss Goodbye To Breast Cancer Walk And Run Event. She also attended a support group at the Philippine General Hospital (PGH) for cancer patients and survivors.

When asked about the experience, Solenn shared some of her realizations: "Before entering, I was told to be strong, matapang naman ako. I am strong pero kasi when you enter, they share with you different stories, what they've been through, family issues. When you hear them talk about it and when you hear yourself complain about the traffic or some person you don't like at work, parang ang liit-liit ng problema niyo. So you really just have to listen and learn from them and you will improve as a person yourself." 

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3. Liza Soberano

Instead of having a bongga debut celebration for her 18th birthday, Liza Soberano chose to visit several charitable institutions. She brought food and gifts for the breast cancer patients and survivors at the I Can Serve Foundation! Liza also went to Anawim Lay Missions Foundation, Gentle Hands Organization, and Chosen Children Village Foundation. According to Liza's manager Ogie Diaz, she researched charities that needed more help than others, before deciding on which ones to visit.

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4. Heart Evangelista 

In 2016, Heart Evangelista joined a fashion show that was organized by the I Can Serve Foundation. Fashionistas and designers all came together for the Fashion Can Serve event to spread info about breast cancer awareness! Heart wore a sweeping black gown that was created by Mark Bumgarner.

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5. Kathryn Bernardo 

Kathryn Bernardo joined Avon Philippines' 2017 Pink Minute campaign, which stresses the importance of making breast self-exam (BSE) a habit. In 2018, Kath also starred in an episode of Maalaala Mo Kaya called Parol: Love Never Dies. It told the life story of Daisy, whose mother suffered from breast cancer. Daisy was left to take care of both her mother and her father after their family business failed and her dad had a heart attack.

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6. Iza Calzado 

In 2009, Iza Calzado shared that the way to "kiss breast cancer goodbye" is through knowledge and prevention. The actress wrote: "I've found that it's best to read up and guard yourself by understanding the factors that can increase breast cancer risks, signs, and symptoms to look out for...Arming ourselves with knowledge on the disease and prevention is key. We have to understand what breast cancer is and how it happens."

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7. Jaymee Joaquin 

The former TV host and model was diagnosed with Stage 2A breast cancer in 2016. She battled with the disease for two years, only for it to come back in 2019. Despite this, Jaymee has continued to spread positivity online, constantly posting encouraging messages and sharing her breast cancer journey on her IG account. 

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8. Glyssa Perez 

Miss Philippines Tourism 2019 Glyssa Perez, who was crowned in September, has teamed up with the Philippine Foundation Of Breast Care, Inc. to raise awareness and raise funds to help the lives of breast cancer patients in the Philippines. In June 2019, she also held a fundraising event to help with patients' chemotherapy and medicine expenses. 

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For more information on breast cancer and how to detect it early, click here

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