Cole Sprouse, who plays Jughead on The CW's Riverdale, is the newest endorser of Filipino clothing brand Bench.
"[Bench] officially welcomed the Hollywood actor [into its roster of endorsers on] Saturday afternoon, [September 9]," reports ABS-CBN News.
Naturally, Cole's Pinoy fans went wild.
COLE SPROUSE IS A MODEL FOR BENCH DHSKDJS IF HE GOES HERE IM GONNA CRY OHMYGOD I NEED TO MEET HIM HE WAS MY CRUSH EVER SINCE 2006— renee (@breezybws) September 9, 2017
Lili's going to attend NYFW and Bench just announced that Cole Sprouse is their new endorser. This day just gets better and better— Angeline Kyla (@angieumipig) September 9, 2017
Cole Sprouse is Bench's newest endorser?!? OMG that means he's gonna visit Manila!!! WAHHH my 11 year old drream will finally come true!!!— Shaila Bautista (@zupshai) September 9, 2017
COLE SPROUSE AS BENCH'S LATEST ENDORSER JUSKO PUSO KO— nikki viola (@nikkiviola_) September 9, 2017