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Riverdale Cutie Cole Sprouse Is The Latest Bench Endorser

And the fans go wild!

Cole Sprouse, who plays Jughead on The CW's Riverdale, is the newest endorser of Filipino clothing brand Bench.

"[Bench] officially welcomed the Hollywood actor [into its roster of endorsers on] Saturday afternoon, [September 9]," reports ABS-CBN News.

Naturally, Cole's Pinoy fans went wild.

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