Whether it's chucking ice over yourself, ditching your makeup or, err, holding a coke with just your boobs, the internet lurrrrves a 'challenge'.
The latest fad to divide the internet is the #DontJudgeChallenge. You might have noticed friends bombarding your newsfeed with videos of them sporting fake spots, unibrows and screwed up hair.
The person in the vid then covers the camera with their hand and reveals their original, hotter than hot, face. HILARE.
— Dont Judge Challenge (@dntjudgeus) July 7, 2015
— ã‹ã‚Šã‚“ (@tgckrn1) July 8, 2015
— Lara.. (@latiinna) July 7, 2015
But the challenge has copped some criticism for making a point of portraying a particular look as "ugly" and mocking people who look a certain way.
Some people have put a twist on the challenge by instead opening their video wearing full makeup and then ending it barefaced.
— ryan (@gayformagcon) July 7, 2015
— Kurosaki (@MillerThaGod) July 7, 2015
But this guy says all that we need to hear about the challenge, tbh.
— Common Black Girl (@CommonBlackGirI) July 7, 2015
This article originally appeared on Cosmopolitan.co.uk. Minor edits have been made by the Cosmo.ph editors.