And, lucky for you, Cosmopolitan.com has the exclusive look at Zac revealing his big news below:
"Hey, I'm Zac Efron, and as you can see I'm shooting my very first fragrance campaign," he says in the video. "Can you guess the brand?" For the record, he looks hunky AF.
Minimal details have been shared at this point, because #EarlyStages, but here's what I do know: (1) The campaign he's fronting is all about living in the moment and acting on your passions to achieve your goals—hence the hashtag #YourTimeIsNow. (2) Hugo Man chose Zac to represent their cologne because, according to the brand, he's sexier than any other man:
An intriguing mix of classic movie star with an irreverent, urban edge, Zac’s unique style, confidence, charisma, and wit make him the perfect advocate for HUGO Man’s biggest venture yet.
More info about the fragrance will be launching in March, so stay tuned! But in the meantime, if you want your man to smell like this, set a reminder on your calendar to pick up the scent early next year.
This article originally appeared on Cosmopolitan.com. Minor edits have been made by the Cosmo.ph editors.