Argentinian sex toy and condom company Tulipán posted a video to its Twitter account to market the condoms, which will need two people to open the packet and release the condom by pressing four buttons at the same time.
How does this have anything to do with consent you may ask? Because as we all know, consent isn't a simple "yes" and then you're good to go indefinitely. Consent can be withdrawn later, at any time—whether you've agreed to have someone put a condom on or not.
Naturally, Twitter was super quick to point out that this "invention" is misguided, and that the creators clearly don't understand how consent works. And FYI, Tulipán is certainly not alone—last September a study by Family Planning Association found 39 percent of people aged 14-17 didn't think it was okay to withdraw consent once you were naked.
Consent can be withdrawn later, at any time—whether you've agreed to have someone put a condom on or not.
Worryingly, nine percent said they didn't think you can withdraw consent if you've been brought dinner or drinks, already kissed the person, are in a bedroom, or have had sex with that person before.
Many pointed to the MANY flaws in the product. "If a man doesn't care about your consent I can promise you he doesn’t care about putting on a condom first," user Blaec Francis said.
Another user pointed out that not everyone has use of their hands, so the product is actually ableist and exclusionary.
Others said making using condoms even more difficult was a surefire way to stop people using them altogether.
Instead of creating such a pointless product, it was suggested that instead, what we need is education. Alexis Isabel wrote, "We don't need consent apps, contracts, or condoms. What we need is a healthy and effective dialogue about power/violence and to dismantle toxic masculinity, misogyny, and other power structures. treat the disease, not the symptoms."
Another valid point many women tweeted was that this product could, in fact, protect men and perpetrators of sexual assault from rape allegations, rather than a victim or survivor.
Whether the marketing campaign has been devised with going viral in mind or not, promoting a product that implies consent is a negotiation, is harmful.
This article originally appeared on Cosmopolitan.com/uk. Minor edits have been made by the Cosmo.ph editors.