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The McDonald's Logo Has A Hidden Sexual Meaning

The more you know.
PHOTO: Getty

You've probably always assumed that the McDonald's logo—those famous golden arches —is an M for McDonald's. While that is true, there's actually some subliminal sexual stuff happening in the design: Boobs.

In the 1960s, McDonald's hired design consultant and psychologist Louis Cheskin to come up with a new logo, Food Beast reports. In the book Fast Food Nation: The Dark Side of the All-American Mealauthor Eric Schlosser revealed that Cheskin convinced McDonald's executives that breast-shaped arches would send a subliminal message and help bring in customers.

When the restaurant chain hired Cheskin, it was in the process of redoing its business model, focusing on simplicity, uniformity, and the ability to replicate the same environment in every location. In the new restaurants, there were brick walls and mansard roofs, different from the slanted roofs customers were used to at the time.

Cheskin was helping to ease that transition and called the golden arches "mother McDonald's breasts." He said they had significant Freudian importance in the subconscious minds of customers.

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Here's the logo in 1953.

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And here it is in 1961.

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In 1968 it was changed to this, similar to how it looks today.

It's been 57 years since Cheskin's design choice was made and McDonald's is certainly still bringing in customers.

Though I can't say whether that's because the logo looks like breasts or because the Big Mac sauce and fries are delicious, at least now you know the real story behind the McDonald's logo.

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This article originally appeared on Minor edits have been made by the editors.