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What's Up With All The 'Lugaw' And #LugawIsEssential Memes In ECQ?

The ECQ trend this year, because sushi bake is so 2020.
PHOTO: Facebook/Lugaw Pilipinas

It's very likely that this entire week, you didn't scroll through your social media feed without seeing the word "lugaw" or the hashtag #LugawIsEssential. And if you have memelord friends, you should've seen at least one lugaw meme.

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So what's all the fuss with lugaw?

In the wee hours of March 31, 2021, a barangay official in Bulacan stopped a GrabFood rider from fulfilling his delivery, because it was past the ECQ curfew already.

The rider, named Marvin Ignacio, was assigned to deliver lugaw from a local eatery called Lugaw Pilipinas. He ended up recording a video—doing a Facebook live, to be more precise—of the official who was arguing with him: "Essential po ba si lugawHindi. Kasi mabubuhay ang tao kahit walang lugaw. Ang essential, tubig, gatas, groceries."

Marvin explained that lugaw is food, and is therefore essential; he even showed a copy of the ECQ guidelines that state food delivery services are allowed to operate 24/7. But the official wouldn't relent. "Hindi nga. E di sana lahat ng pagkain bukas. Eto si pulis, palilinawagan kayo ni pulis. Okay? Naiintidihan po? Naiintindihan. Tapos, may nakasulat din tayo dito, sir, na ang pupuwede lang ay provision of foods and essentials. Hindi essential si lugaw. Sana bukas si bakery. Naintindihan?"

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Yesterday, the barangay official, named Phez Raymundo, apologized for the incident. She was quoted as saying, "Ako ay humihingi ng paumanhin kasama na rin po doon yung may-ari ng establishment and sa mga Grab drivers. Nagkamali ako ng pagpili ng salita na hindi po akma doon sa aking pinapaliwanag kay Marvin. Pasensya po sa lahat. Hindi ko po gusto na ma-offend kayo. 'Yon po ay hindi intentional dahil late na po ng madaling araw 'yon. Napagod din po siguro ako."

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And there you have it, guys! It was a sabaw moment, but at least we all know now: #LugawIsEssential. And no one should ever forget it.

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