*Trigger Warning: mental health*
Anxiety And Depression Support Philippines (ADSP), a support group and community for those with mental health conditions, posted a remake of the poster for the movie Tililing to show that "Hindi lahat ng problema ay nakikita. Yung iba diyan, nakatawa, masaya." For years, the term "may tililing" has been inappropriately used in the PH to refer to someone who has a mental health condition.
The post from ADSP states that they hope the movie itself is done tastefully, but that the poster is problematic. "'Di lahat ng makakakita ng original poster ay magbabasa, mag-iimbestiga, o manonood. Maaaring tumatak yang impresyon na 'yan sa utak nila ng matagal o habambuhay."
"Paano ang mental health community? Stigmatized na nga kami, 'di ba. Medyo hindi maganda ang dating ng poster na ito. Hindi lang sa pags-stereotyping, sa ikinabit na expression sa salitang tililing, kundi sa salitang tililing mismo. Even us patients and the professionals don't use this word. Even the government is careful in addressing people with mental health struggles. 'Wag natin pausuhin."
The group added that the poster may be problematic, but it was certainly a "good marketing tactic." You can read their full statement here.
The original movie poster shows the cast with contorted faces and with their tongues out. On February 8, actress Liza Soberano (and many other netizens) reacted to the title and poster of Tililing. The actress expressed her hope in the movie itself, but as for the poster, she said: "It's a no for me. Mental health is NOT a joke. Stop the stigma."
The movie's director is Darryl Yap, who also created the rom-com Jowable and the controversial "BL series" Sakristan. The director was the subject of pedophile allegations in 2020, but he has since denied these accusations. He responded to Liza's tweet about Tililing and said: "Kapag napanood niyo na po ang Tililing ay mauunawaan ninyo bakit ito ang titulo, bakit nakalabas ang kanilang dila; at bakit namin tinitindigan ang kalidad at mensahe ng pelikula. Kaisa po ninyo kami sa inyong adbokasiya."
According to its Facebook account, "Anxiety And Depression Support Philippines was created to reach out to strugglers of mental health condition/s like us and build a community that focuses on support, helping and understanding." The support group also has a private Facebook group "where people can vent their feelings, meet new people, and ask questions without judgment."